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Craig Morris (the Managing Attorney for Educational Outreach at the USPTO) will discuss how trademarks, copyrights, patents, domain names, and business name registrations all differ. He will also explain, once it is established that trademark protection is appropriate, the importance of selecting a strong mark, that is, one that is both federally registrable and legally protectable.
Craig's talk highlights factors important when choosing a mark, such as the possibility of a likelihood of confusion, and explains the importance of doing a complete search and whether an attorney should be used. It identifies other potential grounds for the USPTO to refuse registration. Finally, it establishes what may happen if another trademark owner believes it has stronger rights in a mark and issues a “cease-and-desist” letter. It concludes with information on how to find an attorney and the distinction between what the USPTO does in the federal registration process and what a private attorney could do, and how to avoid "scams" perpetrated by companies that request fees for services not required by the USPTO.
We'll also provide pizza and beer!
About Craig: Craig Morris works within the Office of the Commissioner for Trademarks in the United States Patent and Trademark Office (USPTO), Alexandria, Virginia. Currently, he is the Managing Attorney for Educational Outreach, spearheading the effort for increased USPTO activities in the area of trademark fundamentals for entrepreneurs, small businesses, and business students. For fourteen years prior, he was the Managing Attorney for the Trademark Electronic Application System, focusing on making the Trademark Operation a total e-government environment. Mr. Morris has been with the USPTO since 1983, previously serving as a Law Office Examining Attorney, Senior Attorney, and Managing Attorney.