People who would like to read and discuss books (!). Maybe tending toward the literary, but generally not toward the forbidding?? Moll Flanders to Marian Keyes sorta thing? My favourite novel is Don DeLillo's White Noise, but I can see it might be fun and interesting to read 50 Shades or equivalent. A good mix, so there's a chance people can try something new as well as what's more usually their style?