Location visible to members
The Los Angeles, Fashion & Advertising Photography Workshop on February 22 & 23, 2014 is a world class production Directed by Celebrity Fashion Advertising Photographer Kevin Michael Schmitz, a New York and Los Angeles Represented Photographer that shoots for major ad campaigns andmagazine covers all over the world. You will photograph a strong cohesive portfolio in a weeekend with top agency represented fashion models and take your career to an entirely new echelon!
Day 1 - The First Day is focused on Finding Your Photographic Vision and Building a Strong Cohesive Portfolio. We will art direct a high fashion editorial and storyboard for the shoot day. We discuss maximizing profits with your own unique style of work along with a master panel of experts including an Art Producer and Creative Director from an ad agency, who are decision makers that award $100,000 Ad Campaigns and will be viewingyour work. We will be going into detail about the business of photography, networking, self-promotion, marketing, usage rights and how to maximize profitability as a photographer. We will have in-depth advancedlessons on Editing, Post-Production, Retouching, Color Correction and consultation from a world class retoucher. This aspect of the weekend will push you to your potential and maximize your imagery to enhance your branding as an advertising, editorial or even consumer photographer. We will help you design and implementyour marketing campaign including Print Promos and E-Promos to reach potential clients and decision makersfor massive ad campaigns and magazine editorials. We will show you how to create thought-provoking andemotive photographic images, and how to light them effectiveley with hands-on lighting demonstrationsto build your repertoire of techniques.
Day 2 - On the Second Day you will photograph your own High Fashion Magazine Editorial Spread with Top Agency Represented Fashion Models. The entire experience is completely hands-on as you will have about 6 Hours of shooting time with incredible talent. You will be art directing your own fashion editorial storyand photographing a cohesive editorial spread under the guidance of Celebrity Fashion AdvertisingPhotographer Kevin Michael Schmitz. You will learn advanced Location Lighting and Studio Lighting Techniquesto create a stunning 10 to 12 Page Fashion Editorial in a Day! We are shooting with over $100,000 of High EndLocation Lighting Equipment Sponsored by ProFoto and you will be stepping onto a world class production thatis typical of a $30,000 Budget Advertising Production. You will photograph a dynamic fashion story that will take your portfolio to an entirely new level and build relationships with world class stylists, models, agencies and creative directors. The last 27 Workshops have been published in Magazines such as The LA Fashion Magazine,LA Hott Magazine, DModa Magazine, Rangefinder, SLR Lounge, ProFoto and Resource Magazine. We have evenlanded 5 Covers in The LA Fashion Magazine, and photographers who have enrolled in The Photography Workshop Series have even published 10 page feature editorials from their workshop experience. Take your career to the next level!