Past Meetup

Content design: the UX of content

This Meetup is past

8 people went

Price: £5.00 /per person
Location image of event venue

Details

Have you missed exploring the many aspects of content? Yes, we did, too. September seemed a good time to kick off a new season of content, and we are back with a strong line-up.

In our recent poll, you told us what burning content issues keep you up at night, and we've prioritised our meetups accordingly.

This month, we're kicking off with a session on content design. We'll have a couple of speakers who will discuss content design, from a couple of perspectives.

If the elevator pitch for content strategy is "systematising content to increase business value", then content design is "giving content the UX treatment to increase usability". Content design has been defined by the UK government as "planning, writing, and managing content" but that doesn't nearly tell the whole picture.

https://www.gov.uk/guidance/content-design/what-is-content-design

Watching a content designer in action, and you'll be impressed at the amount of preparation that goes into producing good quality content that is user-centered and expressed in the simplest, most understandable way.

At this meetup, we will look at content design in both the public and private sectors, and learn how content design contributes to the success of a product or service. Please join us for an informative evening.

6:30 - 7:00 Registration and chat

The rise of content design can be directly connected to its use by the UK government. As we all use government services, we can see the dramatic improvements in the content and interactions that content designers worked on. Content design is a powerful tool, and contributes in a huge way to the overall user experience.

7:00 - 7:20 Presentation - Padma Gillen, Partner, Scroll

Content Design at the Heart of UX

The field of content design has been described in many ways, including an evidence-based discipline and a user-centered content process. Speaker Padma Gillen has been a content designer, content design lead and Head of Content Design at GDS. He now teaches others and helps organisations transform their content function so they can meet the needs of users, instead of being entirely caught up with the needs of the organisation. He will discuss the evolving discipline, some of the obvious an less-known benefits, and share the "secret sauce" that goes into making the overall process work.

7:20 - 7:40 Presentation - Danielle Kirkwood, Intuit

Getting the Job Done, and Done Right

Danielle will be covering what content design is to her within the context of a financial sector company. She'll look at the pillars she needs to get the job done, which cover: team, tools, customers, and space. A very different framework for content design that you can apply and adapt for your workplace.

7:40 - 8:00 Refreshment break

8:00 - 8:15 Q&A and discussion