What is the course about?
Ready to make money from your photography but unsure of where to start? Whether you’re a beginner, intermediate, or advanced photographer, running your own photography business is a very demanding project in today’s competitive marketplace.In this 3-hour workshop, you’ll learn about ways into the photography market, develop and advertise your brand, build your portfolio, create a powerful signature style and turn your unique personal history into an advantage.The workshop is hosted by Holger Pooten, a professional photographer with 20 years experience and worldwide agency representation who will share his own experiences and that of other professional photographers and give you valuable business insights.
What will we cover?
An overview over the photography market and its different genres
The importance of branding
How to develop a signature style
Build a portfolio tailored to your ideal target client
Use marketing strategies for your photography business
Search Engine Optimisation and when it is useful
Use social media to grow your business and expand your influence