This group is designed for those of us who bridge the marketing and engineering/technology worlds. We think technology should be an accelerator that helps automate and push marketing activities to the next level and beyond.
We are passionate about discussing new marketing trends and methodologies, but as important, we want to learn HOW to actually execute on and measure these approaches using technology. So, expect to get deep in the weeds! If you are a marketer, a technologist, a data analytics expert or just someone who wants to learn, we welcome you to join us!
Topics presented will include both products as well as underlying technology. We may talk about general topics like search engine marketing, display ads, retargeting, audiences, predictive analytics, addressable TV, marketing channel trends, but we will also discuss specific technologies, such as Hadoop, Cassandra, google analytics, dynamic search ads, social media API's and much more.
Beginners and veterans alike - we are all looking forward to both learning and sharing what we know!