Whether it’s social or business, communication or commerce – mobile is driving a huge and escalating new market. Whether to take advantage of new opportunities or stay ahead of competitors, enterprises must educate themselves about the unique needs of software design and development for mobile devices, assess their own current delivery capabilities, and implement plans to optimise their processes. Success is determined by getting the right product to market more quickly.
John Crosby, VP of Product and Technology and David Marshall, Mobile Development Manager, lastminute.com, will discuss the importance of the convergence of great product and technology teams to excel at mobile product discovery and build. We’ll discuss the best practices for optimising user experience design, software development processes, and deployment processes for mobile devices; based on extensive experience in the mobile space. Among the topics to be addressed:
- Using Lean Startup concepts to drive product discovery and UX design
- Strategy for user testing in the validation of product ideas
- How Agile and Continuous Delivery apply to mobile development
- The impact of mobile projects on the organisation
Some food (most likely pizza) and soft drinks will be provided. No refunds.