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James w.



Member since:

December 7, 2013

What do you/where do you work/study?

Marketing communications for an investment firm.

How do you use behavioural science? Or, in what way are you interested in using it?

Fascinated by behavioural economics. Traditional economics is confused and has been seduced into believing it is a hard science aided by elegant maths but seriously flawed assumptions. The bolder, but less academically egotistical, approach would have been to pay more attention to the softer sciences as any system involving people will be inherently unstable and irrational.


Economics graduate working as an investment writer.

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