addressalign-toparrow-leftarrow-rightbackbellblockcalendarcameraccwcheckchevron-downchevron-leftchevron-rightchevron-small-downchevron-small-leftchevron-small-rightchevron-small-upchevron-upcircle-with-checkcircle-with-crosscircle-with-pluscontroller-playcredit-cardcrossdots-three-verticaleditemptyheartexporteye-with-lineeyefacebookfolderfullheartglobe--smallglobegmailgooglegroupshelp-with-circleimageimagesinstagramFill 1languagelaunch-new-window--smalllight-bulblinklocation-pinlockm-swarmSearchmailmessagesminusmobilemoremuplabelShape 3 + Rectangle 1ShapeoutlookpersonJoin Group on CardStartprice-ribbonprintShapeShapeShapeShapeImported LayersImported LayersImported Layersshieldstartickettrashtriangle-downtriangle-uptwitteruserwarningyahoo

pamela k.



Member since:

March 5, 2013

What do you/where do you work/study?

I have my own consultancy, Brand Nurture, which is inspired by the power of cultural insight to transform brands. I believe that the things people care most about are fitting in or advancing within their tribes. When a brand addresses these desires or anxieties, based on its own credible, differentiated strengths -- it has all the makings of an icon.

How do you use behavioural science? Or, in what way are you interested in using it?

I'm interested in the sweet spot between the social (cultural anthropology) and the individual (behavioural economics.) Things such as how we take short-cuts in decision-making based on how others in our groups act or how we are biased in our view of ourselves in relation to others.


Hello, I'm a brand planner/strategist by job description, but a cultural anthropologist at heart.


  • Not yet added

People in this
Meetup are also in:

Sign up

Meetup members, Log in

By clicking "Sign up" or "Sign up using Facebook", you confirm that you accept our Terms of Service & Privacy Policy