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Joe G.



Member since:

February 5, 2013

What do you/where do you work/study?

You will find me in my office in Cambridge University or in Canary Wharf.

How do you use behavioural science? Or, in what way are you interested in using it?

The research aims to target consumers who are in ‘financial distress’ and use interventions derived from behavioural decision theory to 'nudge' consumers to improve their financial decisions. These nudges will take the form of text messages, emails and letters and are targeted at increasing savings behaviour, discouraging pay-day loan use and changing other financial behaviours. The project involves managing several large-scale multi-armed randomised control trials to test between different behavioural theories, and is run in partnership with one of the worlds largest retail banks.


PhD Researcher in Behavioural Economics and Financial Decision Making at Cambridge University. Run large scale exp's for big banks and others. Freelance BE consultant on the side. See­JGladstone for more details.

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