Past Meetup

Extremely Successful CEOs: Founder of Innocent Drinks, Richard Reed

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Richard Reed, Innocent Drinks

Richard is the founder of Innocent Drinks, Europe's number 1 smoothie brand.

When Richard and his two co-founders Adam Balon and Jon Wright were thinking about starting a smoothie business, they went to a music festival in London. The trio sold their drinks from a stall and asked people to put their empty bottles in a 'YES' or 'NO' bin. What was the question? They asked people whether they thought the trio should quit their jobs to make smoothies. At the end of the festival the 'YES' bin was full and there were only three cups in the 'NO' bin.

Today Innocent Drinks has over 70% market share in the UK. In 2009 The Coca-Cola Company acquired a minority stake in Innocent Drinks ( and in 2013 the stake was increased to over 90%.

Innocent Drinks gives 10% of its profits to charity.

Richard is known to have implemented a google-like working atmosphere at Innocent Drinks' offices, where people feel at home. He appeared in several high profile TV shows and documentaries, like the documentary with Peter Jones from Drangon's Den ( (UK's equivalent of Shark Tank).

He is now a successful investor through his company JamJar Investments (, where they invest in strong teams with an idea that consumers love.


6:00 Networking and Nibbles
7:00 Fireside Chat
8:00 Networking

Hosted By Marian Gazdik, London Chapter Director

Digital Entrepreneur and startup advisor. He helps startups and digital companies on marketing and product strategy, with strong focus on acquisition, growth and conversion. Marian is the founder and CEO of Tiger Studios, an app publishing house that produces and markets apps to help people improve their skills. He teaches at General Assembly, has an MBA from ESCP, European School of Management and loves adventure travel.
Email: | Twitter: @mgazdik (

Hosted By Sophie Hughes, London Event Manager

Founder of Sophie Alexander Events ( Passionate about planning and delivering beyond expectations. Strong desire for the startup community and entrepreneurship. Usually found running or eating chocolate.
Email: | Twitter: @SophieAEvents (

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Startup Grind is a global startup community designed to educate, inspire, and connect entrepreneurs. We host monthly events in more than 50 cities and 20 countries featuring successful local founders, innovators, educators and investors who share personal stories and lessons learned on the road to building great companies. Our monthly fireside chat interviews, startup mixers and annual conferences provide ample opportunities to connect with amazing startups and the people behind them, tap into a strong support network, form meaningful connections and gain inspiration for the startup journey ahead. For more information visit ( or follow us on twitter @StartupGrind (