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Calendar-based marketing created the biggest day of commerce in the history of the world — with Chinese retailer Alibaba selling more than $38 billion on Singles Day in 2019. Alibaba isn’t the only one enjoying huge successes with calendar-based marketing. There are countless examples of companies successfully leveraging this method — including Amazon, American Express, 7-Eleven, Ben & Jerry's, and even IHOP — to amplify their sales numbers. How are they doing it? What can you learn from them about how to drive immediate consumer action for your product, service, brand, or store? In this webinar TOP Global and National Today CEO Ben Kaplan will take a deep dive into the inner workings of calendar-based marketing — including the foundational viral triggers that create a sense of urgency, scarcity, and a flood of social proof. How do you take your traditional call-to-action (CTA) and transform it into a viral call-to-action (vCTA) that is 10X more effective? Drawing upon insights from PR, social media, content marketing, influencer marketing, and growth-hacking tactics, Ben's presentation will cover: * How to optimize viral time triggers to drive immediate consumer action * Why U.S. retailers like Sears are so much less effective on Black Friday + Cyber Monday than Alibaba on Singles Day * How to use calendar marketing to tap into early bird shoppers. * How calendar-based marketing (which activates consumers at a peak moment in time) represents the most transformative approach to the consumer in the past decade * How to engage your customers more quickly and compel them to laugh, cry, share, and buy * What you can do to create your brand's "ownable" moment on the cultural calendar * How to leverage other companies’ calendar days to supercharge your own holiday sales efforts in the U.S., Europe, Asia, and around the world. Ben will also share case studies from his work creating viral calls-to-action for brands like Budweiser, Citi, Milk-Bone, and PostMates.