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Data Science @ Activision

In this Data Science Track event, we'll have Josh Hemann and Mae Coughlin talk about Data Science @ Activision.

I'm always looking for speakers for the next Data Science Track events, so talk to your boss if you can present "Data Science @ Your Company" and send me (Szilard) an email/message. If your company is recruiting, giving a talk at this meetup is one of the best ways to attract prime talent.

Data Science @ Activision

Josh Hemann and Mae Coughlin

Activision, publisher of Call of Duty, has multiple analytic teams. This talk will provide an overview of data science at Activision and provide some additional detail on two of their analytic groups: the Game Analytics Team and the Marketing & Advanced Analytics Team.
The Game Analytics Team
· Analyzes the behavior of the game and the players to improve game design, in-game algorithms and the player experience.
· Builds out analytic services to support the game. One example is a cheating detection system which is very similar to fraud detection systems used for credit cards and insurance.
The Marketing & Advanced Analytics Team
· Uses gamers’ play data to optimize marketing communications across channels
· Builds Personalization Engine Rules for 1:1 communications with individual gamers
· Predicts gamers’ likelihood to churn or to respond to upsell offers

Bios: Josh Hemann is a Principal Statistician in Activision's Game Analytics Team, where he builds analytic services that support video game development studios. His industry experience in analytics spans diverse settings such as oil and gas exploration, aerospace, retail loyalty programs, recommendation systems for grocers, and massively multiplayer on-line games. Josh has an MS in Applied Mathematics from the University of Colorado at Boulder where he maintains involvement in air pollution research.

Mae Coughlin: After her PhD in marketing at Stern School of Business, Mae Coughlin has spent over 10 years working in database marketing. Her experience spans across financial services, banking, technology, consumer electronics, software and most recently interactive entertainment. Prior to Activision she built and led analytical teams from both the marketing agency and client side in the US and in China.


- 6:30pm food/drinks and networking

- 7:15pm talks starts promptly

Please arrive by 7:10pm the latest.

Please RSVP as places are limited.

Venue: Cross Campus ( ) will kindly host this meetup. There is no parking provided. Activision will kindly sponsor/provide the food and drinks.

Join or login to comment.

  • Roberto P.

    Will this be recorded?

    May 28, 2014

  • Robert E.

    Does anyone have Josh's email from last night? I was unable to stay and speak with him after the talk. Feel free to message it to me. Thanks in advance.

    May 29, 2014

    • JRStern

      Believe it's [masked]

      May 29, 2014

  • Mark

    This was a pretty cool event considering the subject matter and wanted to say that I had a great time meeting new people, the unlimited free beer, and great food. Thanks Activision!

    1 · May 29, 2014

  • Phyllis Zimbler M.

    Very interesting information presented by both speakers!

    May 29, 2014

  • Charles L.

    learned more about inner workings than expected. Definitely appreciated it. Food wasn't bad. Speakers were funny. If I weren't in a rush, I would've been more OK with the recruiting plugs, but still very appreciative of Activision.

    May 29, 2014

  • JRStern

    Great speakers, just the right blend of humor, depth and breadth of content, I think it gave a great presentation of Activision as a place to work, too.

    1 · May 29, 2014

  • Les G.

    yeah, there was a strong hiring pitch but I'm okay with that if it brings in great speakers. (And great food). I think there was a lot of both. IMO, Josh and Mae went more in-depth on their process than the speakers we ever had. Thanks Activision for letting them share just enough secret sauce.

    3 · May 28, 2014

    • Szilard P.

      Yeah, I think they gave a lot of technical details that overweights the hiring pitch (I think). Btw, my own pitch to companies I want to give talks at the meetups I'm running is precisely that it helps them hiring (they must get something for all the work with a talk and for showing us some of their inner workings). So, if you can share some of the data science you are doing, send me a message and I'll add you on the list of future speakers!

      2 · May 29, 2014

    • Les G.

      And there were 15-20 people who queued up to talk to each of them. So they got a dense pool of Data Science talent. And we got good info with a side of meatloaf. A fair trade:)

      May 29, 2014

  • Eric S.

    This talk was very interesting. Definitely glad I went.

    May 29, 2014

  • Matti S

    As Szilard mentioned we've got a great line up set for Data Camp LA 2014 at DirectTV on Saturday June 14rh 2014. Thanks to the sponsors we have gathered, the event will be free for attendees. Please help pass the word about the event and RSVP if you plan to join us. Note we will have to close the RSVP a few days before the event ( if not earlier ), and there will be no onsite registration. We are currently adding additional information to the website. Please visit it to RSVP. Thanks!

    May 28, 2014

  • James C.

    I enjoyed the talks and humorous bent of the speakers. (Josh: Your equations clearly need more variables! :-P) Thanks to CC and Activision for venue and food, and organizers for pulling it all together.

    May 28, 2014

  • Amarpal S.

    Too much of hiring pitch in the beginning of the talks. Not an ideal data point.

    1 · May 28, 2014

  • Omar

    What time does this go till?

    May 28, 2014

  • Charlie L.

    Is there any parking nearby or are we stuck hunting the side streets?

    May 27, 2014

    • Eric R.

      There's a lot of meter parking nearby that will be free after 6. I rarely have trouble parking in the area.

      1 · May 27, 2014

    • Charlie L.

      Great, thanks for the info. Looking forward to it.

      May 28, 2014

  • Szilard P.

    We are able to get the venue only from 6:30pm, so I have changed the timeline accordingly (6:30pm food/drinks and networking, 7:15pm talks starts promptly).

    1 · May 18, 2014

  • Ajay G.

    Wow, May events filling up in March!

    March 13, 2014

  • Thomas C.

    This looks like it will be a superb learning experience, thank you for organizing!

    March 11, 2014

  • Christopher David K.

    Ahhhh.. My old company.. I will be interested in their cheating detection system... That was a ton of fun!

    March 11, 2014

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