• Retention Analytics in a Shrinking Industry w/Xander Phoenix from AT&T
    Our next event will be on Thursday 1/17/19 (Happy New Year!) eSage Group’s L.A. Marketing Analytics Group Presents Xander Phoneix, Associate Director of Customer Retention Marketing Analytics with AT&T Join us as Xander provides an intriguing presentation that discusses how analytics are used at AT&T – from segmentation to ultimately saving customers while combating an industry that is shrinking and competition that is narrowing. Xander will discuss: What pushes customers to their breaking point? -Customer pain points created thru the normal course of business -Recurring incidental events driven by inefficiencies in the business How to start listening to the customer personas -Segment the customer base by experiences and events that positively/negatively impact churn to drive retention strategies -Create special discount offers based on consumer feedback, while factoring in differences by geography How to call the customer’s bluff -Determine whether the customer experience issue is solvable and whether it is worth solving -Identify which customers are trying to game the system by bluffing to get special discounts, and which customers are actually serious about disconnecting You can view Xander Phoenix's LinkedIn Profile here: http://bit.ly/2PQob69 **Our permanent event location is now at VideoAmp Headquarters: 2229 S. Carmelina Ave., Los Angeles - Parking attendants will be on hand to direct you to free parking when you arrive!** **************************************************** eSage Group (http://bit.ly/2f0JdMj) is the organizer and sponsor for the L.A. and Seattle Marketing Analytics Groups (http://bit.ly/2vxV6B4).

    VideoAmp HQ

    2229 S. Carmelina Ave. · Los Angeles, ca

  • Another Great Presenter and Topic on Marketing Analytics- Ideas Welcome
    eSage Group's Los Angeles Marketing Analytics Group is organized and sponsored by eSage Group (http://www.esagegroup.com), a boutique marketing analytics consultancy. Our group brings together marketers and analysts to share best practices and learn about new trends. For over 4 years, we have been meeting on the 1st Tuesday of each month. Currently, we are meeting at General Assembly in Santa Monica. We talk Marketing Analytics from all angles - Attribution, Segmentation, Data Driven Marketing, Visualization, Cloud, Big Data, Machine Learning, Internet of Things, and so much more. We are very fortunate to attract some of the brightest marketers in the area to speak to our group! Join us to learn and network! We look forward to meeting you at our next one!

    VideoAmp HQ

    2229 S. Carmelina Ave. · Los Angeles, ca

  • Another Great Presenter and Topic on Marketing Analytics- Ideas Welcome
    eSage Group's Los Angeles Marketing Analytics Group is organized and sponsored by eSage Group (http://www.esagegroup.com), a boutique marketing analytics consultancy. Our group brings together marketers and analysts to share best practices and learn about new trends. For over 4 years, we have been meeting on the 1st Tuesday of each month. Currently, we are meeting at General Assembly in Santa Monica. We talk Marketing Analytics from all angles - Attribution, Segmentation, Data Driven Marketing, Visualization, Cloud, Big Data, Machine Learning, Internet of Things, and so much more. We are very fortunate to attract some of the brightest marketers in the area to speak to our group! Join us to learn and network! We look forward to meeting you at our next one!

    VideoAmp HQ

    2229 S. Carmelina Ave. · Los Angeles, ca

  • Another Great Presenter and Topic on Marketing Analytics- Ideas Welcome
    eSage Group's Los Angeles Marketing Analytics Group is organized and sponsored by eSage Group (http://www.esagegroup.com), a boutique marketing analytics consultancy. Our group brings together marketers and analysts to share best practices and learn about new trends. For over 4 years, we have been meeting on the 1st Tuesday of each month. Currently, we are meeting at General Assembly in Santa Monica. We talk Marketing Analytics from all angles - Attribution, Segmentation, Data Driven Marketing, Visualization, Cloud, Big Data, Machine Learning, Internet of Things, and so much more. We are very fortunate to attract some of the brightest marketers in the area to speak to our group! Join us to learn and network! We look forward to meeting you at our next one!

    VideoAmp HQ

    2229 S. Carmelina Ave. · Los Angeles, ca

  • Another Great Presenter and Topic on Marketing Analytics- Ideas Welcome
    eSage Group's Los Angeles Marketing Analytics Group is organized and sponsored by eSage Group (http://www.esagegroup.com), a boutique marketing analytics consultancy. Our group brings together marketers and analysts to share best practices and learn about new trends. For over 4 years, we have been meeting on the 1st Tuesday of each month. Currently, we are meeting at General Assembly in Santa Monica. We talk Marketing Analytics from all angles - Attribution, Segmentation, Data Driven Marketing, Visualization, Cloud, Big Data, Machine Learning, Internet of Things, and so much more. We are very fortunate to attract some of the brightest marketers in the area to speak to our group! Join us to learn and network! We look forward to meeting you at our next one!

    VideoAmp HQ

    2229 S. Carmelina Ave. · Los Angeles, ca

  • Another Great Presenter and Topic on Marketing Analytics- Ideas Welcome
    eSage Group's Los Angeles Marketing Analytics Group is organized and sponsored by eSage Group (http://www.esagegroup.com), a boutique marketing analytics consultancy. Our group brings together marketers and analysts to share best practices and learn about new trends. For over 4 years, we have been meeting on the 1st Tuesday of each month. Currently, we are meeting at General Assembly in Santa Monica. We talk Marketing Analytics from all angles - Attribution, Segmentation, Data Driven Marketing, Visualization, Cloud, Big Data, Machine Learning, Internet of Things, and so much more. We are very fortunate to attract some of the brightest marketers in the area to speak to our group! Join us to learn and network! We look forward to meeting you at our next one!

    VideoAmp HQ

    2229 S. Carmelina Ave. · Los Angeles, ca

  • Another Great Presenter and Topic on Marketing Analytics- Ideas Welcome
    eSage Group's Los Angeles Marketing Analytics Group is organized and sponsored by eSage Group (http://www.esagegroup.com), a boutique marketing analytics consultancy. Our group brings together marketers and analysts to share best practices and learn about new trends. For over 4 years, we have been meeting on the 1st Tuesday of each month. Currently, we are meeting at General Assembly in Santa Monica. We talk Marketing Analytics from all angles - Attribution, Segmentation, Data Driven Marketing, Visualization, Cloud, Big Data, Machine Learning, Internet of Things, and so much more. We are very fortunate to attract some of the brightest marketers in the area to speak to our group! Join us to learn and network! We look forward to meeting you at our next one!

    VideoAmp HQ

    2229 S. Carmelina Ave. · Los Angeles, ca

  • Another Great Presenter and Topic on Marketing Analytics- Ideas Welcome
    eSage Group's Los Angeles Marketing Analytics Group is organized and sponsored by eSage Group (http://www.esagegroup.com), a boutique marketing analytics consultancy. Our group brings together marketers and analysts to share best practices and learn about new trends. For over 4 years, we have been meeting on the 1st Tuesday of each month. Currently, we are meeting at General Assembly in Santa Monica. We talk Marketing Analytics from all angles - Attribution, Segmentation, Data Driven Marketing, Visualization, Cloud, Big Data, Machine Learning, Internet of Things, and so much more. We are very fortunate to attract some of the brightest marketers in the area to speak to our group! Join us to learn and network! We look forward to meeting you at our next one!

    VideoAmp HQ

    2229 S. Carmelina Ave. · Los Angeles, ca

  • Another Great Presenter and Topic on Marketing Analytics- Ideas Welcome
    eSage Group's Los Angeles Marketing Analytics Group is organized and sponsored by eSage Group (http://www.esagegroup.com), a boutique marketing analytics consultancy. Our group brings together marketers and analysts to share best practices and learn about new trends. For over 4 years, we have been meeting on the 1st Tuesday of each month. Currently, we are meeting at General Assembly in Santa Monica. We talk Marketing Analytics from all angles - Attribution, Segmentation, Data Driven Marketing, Visualization, Cloud, Big Data, Machine Learning, Internet of Things, and so much more. We are very fortunate to attract some of the brightest marketers in the area to speak to our group! Join us to learn and network! We look forward to meeting you at our next one!

    VideoAmp HQ

    2229 S. Carmelina Ave. · Los Angeles, ca