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Using Data Science to Inform Values Based Marketing Campaigns

  • Feb 4, 2014 · 6:00 PM

Description: Many companies are seeking to align their brands with the values of their consumers.  However, values can mean many things to many people.  Successfully micro-targeting the right people with the right message is essential for forward thinking marketers in the age of "big data".  In this talk, I'll blend case studies, academic research, and techniques from data science to give you practical ideas how your next marketing campaign can leverage data to inform a more meaningful, value-based connection with customers.

Speaker:  Ravi Iyer is the Chief Data Scientist for Ranker and a consultant on Zenzi's Social Values project.  He combines years of technical expertise with a PhD in psychology from the University of Southern California.  He publishes regularly in top scholarly journals and his research on moral psychology has been featured in the Wall Street Journal, New York Times, the Atlantic, the Los Angeles Times, and at South by Southwest Interactive.

eSage Group and American Marketing Association Los Angeles are excited to bring you this month's speaker and an evening of light appetizers, beer and wine provided by eSage Group: a systems integration and analytics consultancy combining heavy lifting technical chops with front end analytics. We help organizations rapidly integrate and transform customer data across disparate sources and perform powerful cross-channel analytics to derive deeper insight and extract maximum value from marketing and sales data.

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  • A former member
    A former member

    Convertro is Hiring! I was unable to make the meet up this week and was going to announce our open roles. We have many posted on our newly rebranded website! Analysts, data modelers, channel experts, account managers, etc. Check them out here:

    Happy to speak with anyone and give you a high level overview. [masked]. Heard the meeting was awesome.


    2 · February 6, 2014

    • Rob L.

      Hi Liza, the meeting was great and we're really looking forward to our collaboration with your team at Convertro for our next event on March 5th (already posted to this group). Thanks for the job posting Liz! Cheers,

      February 7, 2014

  • Jennifer

    Unfortunately can't make it like I thought I could. Hopefully this can be recorded and slides made available, I would love to see this

    1 · February 4, 2014

    • Rob L.

      Hi Jennifer, I will upload the deck ASAP. The presentation was great, hope to meet you at the next one!

      1 · February 4, 2014

    • Jennifer

      Awesome, thanks Rob! Will definitely try to make the next one

      1 · February 5, 2014

  • Adam F. S.

    Ravi great; wish it was not in SM

    1 · February 5, 2014

    • Rob L.

      Hi Adam, what region would work better for you? Although this particular group will continue to meet in SM, we do plan other events and it's always good to know where people can attend conveniently. Thanks!

      February 5, 2014

    • Adam F. S.

      Well if it were up to me, it would be in Valley once in awhile; I know the majority of the group lives elsewhere, and I understand.

      1 · February 5, 2014

  • Curtis H.

    Will this presentation be video recorded?

    2 · February 4, 2014

    • Rob L.

      Hi Curtis, we do not plan to record this one but that's not a bad idea. I believe Ravi might allow us to post his slide deck. I'll check with him.

      February 4, 2014

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  • eSage Group

    eSage Group helps organizations w/ data integration and analytics needs.

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