• How Data Science is Driving Customer Satisfaction w/ Sujay Kar of FabFitFun
    eSage Group’s L.A. Marketing Analytics Group Presents Sujay Kar, Head of BI & Analytics at FabFitFun, speaking on "How Data Science is Driving Customer Satisfaction." In his presentation, Sujay will discuss the following topics: • Introduction to the FabFitFun Business Model: Seasonal personalized box shipments with beauty, fitness, wellness, home, and everything in between products. • FabFitFun’s Data Journey: Building out desired technological capabilities, hiring the right talent, and aligning them to achieve optimal performance. • Co-Creation & Improving Customer Experiences: Closing the loop from customer data to customer experience, Harnessing the Influencer Channel, Empowering the Recommendation Engine. • Keeping pace with Customer Expectations: Customer insights and research via customer surveys. • The Future of FabFitFun • Q & A Session Sujay oversees BI and Analytics for FabFitFun – In his role, his focus is to build a data driven organizational strategy that promotes growth across FabFitFun business areas including web analytics, media analytics, retail analytics, product analytics and finance analytics. You can view Sujay's article, How Data Science is Driving Customer Satisfaction here: http://bit.ly/2EFhKyv You can view Sujay Kar's LinkedIn Profile here: http://bit.ly/2RQflU5 **Our permanent event location is now at VideoAmp Headquarters: 2229 S. Carmelina Ave., Los Angeles - Parking attendants will be on hand to direct you to free parking when you arrive!** **************************************************************************** eSage Group (http://bit.ly/2f0JdMj) is the organizer and sponsor for the L.A. and Seattle Marketing Analytics Groups (http://bit.ly/2vxV6B4).

    VideoAmp HQ

    2229 S. Carmelina Ave. · Los Angeles, ca

    2 comments
  • The Big Picture: Digital Trends in Culture w/ Greta Shafrazian of Warner Bros
    eSage Group’s L.A. Marketing Analytics Group Presents Greta Shafrazian, Director Digital Research at Warner Bros, speaking on "The Big Picture: Digital Trends in Culture." Please join us as Greta Shafrazian provides a visceral and future-leaning presentation on some key macro level digital trends in culture. The presentation will focus on: o The Filter Bubble Phenomenon: How social media & algorithms curate a view for us based on our values & likes, and filter out anything that is contradictory, in effect keeping us locked into our own personal echo chambers. o Digital Detoxification: How culture “shifting” from a pro-tech addiction philosophy to now more push back and consumers desiring simplification. o Augmented Reality: How A/R is becoming mainstream and how some brands are integrating AR for improved customer experiences, to drive sales, etc. o Hyper Bespoke: How digitization is driving custom manufacturing, where consumers seek more control of the products they buy. o Humanizing Artificial Intelligence: How consumers are desiring more 'personal' and humanized experiences with AI, and how some brands are creating these experiences. o The Next Billion: A metaphor for the future of the internet—the exponential growth in connectivity that is coming from emerging markets, and how vastly different people in emerging markets are using technology. You can view Greta Shafrazian's LinkedIn profile here: http://bit.ly/2MMqeXo **Please note we have moved locations. Our events will now be at VideoAmp Headquarters at 2229 S. Carmelina Ave., Los Angeles - Free Valet parking Provided at this address!** **************************************************************************** eSage Group (http://bit.ly/2f0JdMj) is the organizer and sponsor of the L.A. and Seattle Marketing Analytics Groups (http://bit.ly/2vxV6B4).

    VideoAmp Headquarters

    2229 S. Carmelina Ave. · Los Angeles, ca

    2 comments
  • All Your Data Working Together: Actionable Insights w/Machinima Digital Networks
    “All Your Data Working Together: Actionable Insights” A 360 Degree Perspective of Datorama: from Client to Vendor to Consultant Presenting: Jeff Bertman, Chief Data Engineer and Director of Data Engineering at Machinima Digital Networks, Jack Cochran, Southwest Regional Sales Engineer at Datorama, and Margot Purcell, Client Success Partner at eSage Group. For our September event, we will take a deep dive into the world of actionable insights through the use of an amazing, and well-established platform called Datorama. We’ll uncover how this data analytics system has changed the way business insights are being won at Machinima Digital Networks. We’ll gain the perspective directly from the main customer using Datorama: Jeff Bertman, Chief Data Engineer for Machinima Digital Networks. We’ll also hear from the Southwest Regional Sales Engineer from Datorama, Jack Cochran, to talk about all of the feature sets that Datorama has in store, plus the recent ramifications of Datorama being acquired by Salesforce, the leading CRM software solution in the world. And finally, we’ll hear from the perspective of a tool and platform agnostic, Margot Purcell, Client Success Partner and Datorama Professional Services consultant at eSage Group, a BI Infrastructure/Marketing Analytics Consultancy serving clients all over the U.S. Join us on Thursday, September 13th for an evening of networking, great food and drinks provided by eSage Group, and a rousing discussion on the benefits and uses of Datorama in a myriad of applications including Tech, Media & Entertainment, Market Research, Advertising, Consumer Intelligence, Internet, and others. You do not want to miss this set of “mini-presentations” culminating with a Q&A session rivaled by no other! You can view Jeff Bertman's LinkedIn Profile here: http://bit.ly/2Osi8Ar You can view Jack Cochran's LinkedIn Profile here: http://bit.ly/2MrEPDr You can view Margot Purcell's LinkedIn Profile here: http://bit.ly/2AWqxdh **Please note we have moved locations. Our events will now be at VideoAmp** **************************************************************************** eSage Group (http://bit.ly/2f0JdMj) is the organizer and sponsor for the L.A. and Seattle Marketing Analytics Groups (http://bit.ly/2vxV6B4). This event is co-sponsored by the DAA: The DAA is an association that provides individuals and organizations with an array of benefits focusing on Professional Development, Professional Education, and community networking. Our Mission statement is: Advancing the use of data to understand and improve the digital world through professional development and community. Through local chapter events, an annual symposium, and an active and growing community site, the DAA is a fantastic resource and environment for digital analytic leaders and practitioners. A local LA team, the World Surf League, actually won a Quantie this past year, in recognition of the Top Analytics Team. We encourage you to join the association to further advance your career through education, job listings, mentorship programs, networking, and more. You can find more information about the DAA at our website: https://www.digitalanalyticsassociation.org/

    VideoAmp Headquarters

    2229 S. Carmelina Ave. · Los Angeles, ca

  • Customer 360: CDP's w/J'son Cannelos - Principal Data Architect @ eSage Group
    Curious about Customer Data Platforms (CDPs) and how they differ from Enterprise Data Warehouses (EDWs) and Digital Marketing Platforms (DMPs)? Come spend valuable learning time with eSage Group’s own Principal Architect, J’son Cannelos, and we’ll discuss why CDPs are a growing presence in the digital marketing arena. Even better, you can ask all the burning questions you have in a forum that welcomes every level of understanding this new phenomenon in the marketing analytics space! What we’ll cover: 1. What makes a CDP different from an EDW or DMP? Why do I need one? How is it useful to the marketer? (You do, and it is!) 2. Will CDPs handle all Customer related analytics, such as Customer Segmentation and LTV, or will I need a data science team? Heck no! You’re not ready for a data science team. Or maybe you are?! 3. How do I load data into a CDP or get it back to my EDW? Who owns the data once it’s there (People, Process, Product)? How easy is it to extract insights? 4. What about Campaign Management and Automation? How will my CDP integrate with my existing BI and MarTech stack? What about A/B Testing, Control Groups, et? You can view Jason Cannelos's LinkedIn Profile here: http://bit.ly/2Aa43oK **************************************************************************** eSage Group (http://bit.ly/2f0JdMj) is the organizer and sponsor for the L.A. (http://bit.ly/2nhl5GP) and Seattle Marketing Analytics Groups.

    This Meetup is past

    General Assembly Santa Monica

    1520 2nd Street · Santa Monica, CA

    1 comment
  • A “Start-Up” Reporting & Analytics Group is Born Out of Crisis @ Bank of America
    During the financial crisis of 2007, investors started asking for mortgage loans to be purchased back at unprecedented volumes due to so many bad loans in the marketplace. Arm Loans with outrageous APR increases were maturing and loan recipients were defaulting at rates never seen before. The investors, who at one time purchased the loans from Bank of America, were now coming back to in droves asking them to buy their loans back, with as many reasons as they could think of such as claiming the loan was fraudulent or that Bank of America had made some mistake in giving the loan. Because of this rapidly moving wave of crisis, Bank of America had to act fast to handle this influx and prove quickly that loans were either truly “bad loans” or if the investors were trying to take advantage. An internal organization was established overnight to focus on this exposure and a reporting and analytics platform had to be built from the ground up to provide the insights and tools they needed. In his presentation, Brian Barnes, SVP of Servicing Operations Analytics & Reporting at Bank of America, will cover how a Reporting and Analytics team built a platform completely independent from technology support because the urgency of the situation required a group with more of a startup mentality than the traditional IT department had. You can find out more about Brian on LinkedIn here: http://bit.ly/2xOn4vT ******************** We are excited to partner with the LA Fintech Meetup this month. Make sure to check out their upcoming events: * June 19th – LA Fintech Demo Mix Mingle Network Event: http://bit.ly/2tdACv8 * June 28th – LA Ad Pros Mix Mingle Network Event: http://bit.ly/2JYr6GP ********************

    General Assembly Santa Monica

    1520 2nd Street · Santa Monica, CA

    1 comment
  • The Value of Fan Engagement w/ Claudio Ludovisi
    Unfortunately, Anthony Accardo had to cancel his talk. We hope to rebook him later this year. In his place, we are thrilled to now have Claudio Ludovisi. Claudio has been in the entertainment industry for over 20 years. He has held executive roles at Disney ABC Television Group, NBCUniversal, Warner Brothers and IMAX. Claudio will discuss the value of cultivating direct, continuous relationships with a brand’s fans. In his presentation, he will cover: - Fans: A Hidden Workforce - Objectives of Fan Engagement - The Fan Multiplier Effect - New Horizons Available Through New Technology - Fan Engagement Tools - Fan Engagement Cycle - Step by Step - Levels of Organizational Performance You can find Claudio’s LinkedIn profile here: http://bit.ly/2kaKqlw

    General Assembly Santa Monica

    1520 2nd Street · Santa Monica, CA

  • Storytelling w/ Data - Punnoose Isaac - Exec Director, Analytics @ Edmunds.com
    Your organization is collecting and combining all kinds of data. The next step is to extract business value from it. To achieve that, you must be effective at communicating to stakeholders insights from your data through visuals and narrative. In his presentation, Punnoose Isaac, Executive Director of Analytics Development at Edmunds.com, will share data storytelling best practices that will help you create engaging and compelling reports to inform stakeholders. Through more effective storytelling, you will be able to better present insights to inform marketing strategy, and in turn drive revenue. Bio: Punnoose Isaac is currently running Edmunds.com's Analytics organization managing an extraordinarily smart group of 40+ people in the field of data science, advanced analytics, self-service analytics and website instrumentation. As a thought leader in the Big Data space, he has pursued his several roles and responsibilities with a passion for data analytics, business strategy, and engineering. He is an analytics spokesperson and an evangelist in the technology space. With the deep knowledge in data engineering, data instrumentation, data management, and decision support science, he has been providing insights on various business problems in the field of media, retail, automotive, operations, and banking since 2004. Currently he is riding a rediscovered passion for algorithms and is pursuing opportunities to apply machine intelligence, partnering with the cloud ML platforms focusing on data products around analytics, marketing, IoT and sales. His mission is to democratize machine learning while making intelligence less artificial. You can find Punnoose's complete LinkedIn profile here: http://bit.ly/2Eyv6XH ***************** eSage Group (http://bit.ly/2f0JdMj) is the organizer and sponsor for the LA and Seattle (http://bit.ly/2xvtpvu) Marketing Analytics Groups.

    General Assembly Santa Monica

    1520 2nd Street · Santa Monica, CA

    2 comments
  • Attribution & Audience Intelligence w/ Amanda Kozlowski of Lionsgate
    Join us on Tuesday, April 3rd, for networking, appetizers, drinks and an enlightening presentation with Amanda Kozlowski, SVP of Digital Marketing @ Lionsgate Entertainment. Amanda will share how non-direct to consumer brands, including in home entertainment, are looking to alternative means of sourcing conversion data including Automated Content Recognition (ACR) for purposes of modeling media attribution – and the additional audience insights that ACR can deliver to any advertiser. Lionsgate’s ACR partner TVadSync will also share some examples of how other brands are incorporating ACR data as a part of their analytics efforts. RSVP to this event now while there is still space left! ***************** eSage Group ( http://bit.ly/2f0JdMj), a boutique marketing analytics consultancy, is the organizer and sponsor for both the LA and Seattle Marketing Analytics Groups (http://bit.ly/2xvtpvu). *****************

    General Assembly Santa Monica

    1520 2nd Street · Santa Monica, CA

    3 comments
  • Multi-Platform Analytics at Disney ABC Television Group
    Consumers don’t just control what content they watch. They control when they watch it, on which screen, and at which viewing location. Whether they consume on-demand or live, alone or together, over time or binged, more viewers are moving seamlessly across time, screen, and location than ever before. Join us to hear Brian West, Executive Director of Cross Platform Engagement & Analytics at Disney ABC Television Group, as he discusses how his team provides ongoing reporting and analysis on the performance of Prime Time, Daytime, News and Late Night content across a variety of platforms including ABC’s Full Episode Player, ABC on Hulu, ABC VOD, ABC.com, ABCNews.com, GMA on Yahoo!, Netflix and others. He will also discuss how he takes those insights to inform stakeholders through cohesive storytelling to drive growth for TV, Online, and VOD. You can find Brian's LinkedIn profile here: http://bit.ly/2o3H19Z ***************** eSage Group (http://bit.ly/2f0JdMj) is the organizer and sponsor for the LA and Seattle (http://bit.ly/2xvtpvu) Marketing Analytics Groups.

    General Assembly Santa Monica

    1520 2nd Street · Santa Monica, CA

    7 comments