Welcome to the 21st Century, an era evolved through technology and differentiated by the formation of memes, social influencers and viral videos. With the average device user now consuming up to 10 hours of screen time daily our world officially revolves around the internet of things.
Researchers estimate the number of smartphone owners worldwide is expected to surpass 2.5 Billion in 2019. So yes my friends, gone are the days of traditional marketing and business strategy. Thanks to the unlimited, untapped potential of the word wide web seconds are now the measurement metrics for success and instant gratification makes up the foundation of consumer behavior. In a single second online 69,375 Google searches are entered and 75,426 Youtube views are counted.
Clicks, Likes, Views, Comments - this is the language of modern marketers but what does all of this mean for the businesses of fashion?
Join Grass Monkey as we engage industry leaders on the future of retail and establishing a strategic link between the physical and the digital as a means for success. Panel starts at 5:30 pm. Food and Beverage to follow.
Our Panelists :
Valerie Emanuel | Co-Founder Role Models Management
Kevin Keele | Director of Career Development FIDM
Jason Swing | Founder + CEO Swing Media
Dion McIntosh - Founder + CEO Bad People
Amelia Castellanos | VP Digital Media Grass Monkey
Our Master of Ceremonies:
Tony Chu | Golden Circle Group