Past Meetup

Semantic Web Meets Business Munich

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Prof. Dr. Martin Hepp

Marketing with Structured Data in Web Content:
From Semantic SEO to Lined Open Commerce with GoodRelations and

Martin Hepp, the inventor of the GoodRelations vocabulary for e-commerce, will illustrate why exposing business information using semantic technology is a key component of any marketing strategy for specific products, and illustrate the roles of, GoodRelations, RDFa, and Microdata for future Web architectures.

Martin Hepp is the inventor of the Goodrelations vocabulary for e-commerce. He is a consultant and advisor to many businesses, and is also professor of General Management and E-business at Bundeswehr University Munich in Germany and a professor of Computer Science at the University of Innsbruck in Innsbruck, Austria, where he leads the research group “Semantics in Business Information Systems”. Martin holds a Master’s degree in Business Management and Business Information Systems and a Ph.D. in Business Information Systems from the University of Würzburg (Germany). He was the organizer of more than fifteen workshops and conference tracks on conceptual modeling, Semantic Web topics, and information systems and member of more than sixty conference and workshop program committees, including ASWC, ESWC, IEEE CEC/EEE, and ECIS.

Dr. Achim Steinacker

Semantic Recommendation für Online-Shops Register for the event

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