Have you ever been asked, “Why should I do business with you?”
What they are really asking is:
“What are you doing that is important to me that makes you different from the competition?”
Are you giving them a meaningful answer, or saying something ambiguous like, "Our company has the best quality.”
What about starting a conversation that actually engages the real issues your potential clients are facing?
Join us to discuss ways of breaking the complex product/market fit down into components that make it easier to understand and gain insight into where you are exceptionally useful compared to the alternatives.
Scott Hindell is the Lead Instructor at M Accelerator, with over three decades of experience in entrepreneurship, including teaching at the University of California in Los Angeles and in many other settings. Scott has facilitated the process of generating, developing and articulating innovative value strategies for business, industry, universities and government agencies, both here and abroad in countries such as China and India.