Mastering the Stores - Growth on Google Play & The App Store

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18:15: Gathering and Networking with Snacks & Drinks (Sponsored by StoreMaven (

18:45: Welcoming - Launching MGF Tel-Aviv

- Matan Talmi, Chapter President

18:50: Get Better Conversions: A Crash Course on App Store Engagement

- Gad Maor, CEO, StoreMaven

Up to 97% of your users drop off your app store pages without completing an install. Get a better understanding of what users are actually doing when they visit your store page to reduce your drop rate and increase the quality of your conversions.

19:00: Grow Your Business from the Google Play Developer Console

- Kobi Glick, Product Manager, Google Play

This year, a number of new tools in the Google Play Developer Console have been added to help you grow your app or game business on Google Play. For example, Store Listing Experiments let you run A/B tests to increase installs from on your app’s Play Store listing. In this session, Kobi will give you an overview of the newest features in the Developer Console and share some best practices to help you find success on Google Play.

19:30: Panel: What Worked For Us - Actionable Tips from Top Apps

• Ori Magen - Director of Digital Marketing, Moovit

• Rami Segal - GM Israel, Scientific Games (DragonPlay)

• Efrat Kotler - Director of Growth & Online Marketing, Ginger

• Yevgeny Brener - VP Marketing, 365Scores

• Chaim Schuman (Moderator) - Marketing Director, Drippler