What we're about

Learning, sharing and networking for marketeers, analysts, designers, campaign managers and anyone working with CRM and marketing automation.

It's a quick hour with a case study, a challenge for the group to solve and an opportunity to share stories from the front-line, discuss the latest marketing automation news and learn from each other.

So come along to share and learn - see you there!

PS: If you would like to present your case study, submit your challenge for group discussion or get involved in any way, please get in touch! We need talented people to share ideas and spark debate.

Upcoming events (1)

Customer Journey Marketing: A new approach to CRM

The Square Pig

*Register for your FREE ticket here: https://gotooma.com/2RswnKB * Start 2019 by taking a look at the rise of customer journey marketing: what it is, how it works and how you can use it in your own marketing strategy. Customer journey marketing breaks down the customer lifecycle into a series of interlinked marketing automations, known as customer journeys. Each customer journey is optimised to encourage customers to take a particular action e.g. make a purchase, use a feature, sign up for a newsletter etc. Linking together a series of customer journeys creates an entirely automated customer lifecycle. Discover how this approach to marketing is disrupting the traditional marketing model, with real-world case studies and examples. Charles Wyn-Davies ran CRM programmes for the Financial Times for several years and managed CRM campaigns for Hearst UK (Elle, Men’s Health, Cosmo, Esquire, Good Housekeeping etc.). He now runs Oxford Marketing Automation (https://gotooma.com/OMAM) which runs courses for digital marketers who want to learn how to make better use of eCRM and marketing automation systems. *Register for your FREE ticket here: https://gotooma.com/2RswnKB * Sign up now!

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