- MM 13#: Mindfulness at work & Branding Disaster case study
• What we'll do Always looking for new things to learn in marketing? We have just the event for you. 1 TALK: Mindfulness tips at work Do you run the day or does the day run you? If you've ever felt overwhelmed by the constant notifications of our hyper-connected and super busy race that is our life nowadays, then you can find valuable insights on this talk about mindfulness and work. We will cover the basics of mindfulness and how can you tap into the power of this method to be more present, productive and creative in your work. PRESENTER: Emese Zubány Emese is a psychologist with an utterly curious mind and profound background in various fields of psychology. A mindfulness advocate, who believes in the power of presence and inspiring experiences, whether it is a mindfulness baking course, a user journey or a one-on-one counselling session. 2 TALK: Branding Disaster: Lessons from Hungarian Tourism Agency ad campaign. Can an ad campaign be so creative to go wrong? What should be the relationship between your creative director / agency and your CMO? What is the real meaning of “brand” as a marketing terminology? What are the ingredients of a brand positioning strategy and how to construct a solid brand architecture? What are some typical mistakes that marketing professionals make? In this Marketing Magician session, we will explore together these questions by doing a case study - an ad campaign by Hungarian Tourism Agency. PRESENTER: Wu Wenyi As a 2nd generation Chinese immigrant to Hungary, Wenyi graduated from Corvinus University of Budapest as an MBA and spent the first decade of his career in Budapest as a marketing professional in 6 industries ranging from logistics to oil & gas, manufacturing, IT, management consulting, psychology and coaching. He was also a startup entrepreneur, incubated by Digital Factory and financed by EU FIWARE program. Having failed his first startup in online psychotherapy and coaching, he started a meetup Psychology Lovers in Budapest, Amsterdam and Vienna with over 600 members, to continue his mission of helping people and ending suffering. He is now running his family business, freelancing for startups and providing coaching services and psychological help to people for free as a charity venture. Thanks to our sponsor webonic.hu we will order pizzas for you to make networking even more fun. • What to bring • Important to know
- MM #12: Affiliate marketing best practices & Finance affiliate insights
Always looking for new things to learn in marketing? We have just the event for you. 1 TALK: Affiliate marketing best practices When launching an affiliate campaign you basically hire external marketers who hunt niche audiences down for you and turn them into your customers. What to think about when launching an affiliate campaign? How to become an affiliate marketer and make money by monetizing niche audiences? David will talk about best practices and common mistakes from the both the merchant's and publisher's perspective so you can reach the full potential of affiliate marketing. PRESENTER: David Puha David has been working in the online business for almost 10 years and has experiences with various forms of international online businesses, he is responsible for the business development of Dognet (https://www.edognet.com/), one of the fastest growing affiliate networks in the CEE region. TALK 2: Finance affiliate insights Each affiliate niche has it’s unique characteristics when it comes to best practices, CPAs, commission models, value creation and traffic generation. In it’s current stage Brokerchooser.com relies heavily on it’s affiliate partners and I’d like to take this opportunity to give you insights into our vertical and into our own journey of coupleing customer satisfaction with commercial success as well. At the end of my brief presentation, you’ll be more knowledgeable about the finance/brokerage niche, some strategies players use and some of the stuff we do. PRESENTER: Dan Sallai Dan in the last 10+ years has helped businesses of all sizes from local accountants in Los Angeles through e-commerce stores in the UK to global brands like adidas, Philips, Chevrolet, Nokia, liligo or Expedia to succeed in their performance marketing initiatives. Currently, he’s CMO of Brokerchooser.com and he’s helping other startups and online businesses as well through the agency he founded fordel.agency Thanks to our sponsor webonic.hu (https://www.webonic.hu/?utm_source=meetup.com&utm_medium=social&utm_campaign=mm_meetup_oct25) we will order pizzas for you to make networking even more fun.
- MM #11: Social Media Landscape of China & How to find your 1000 true fans
Always looking for new things to learn in marketing? We have just the event for you. 1. TALK: Social Media Landscape of China: First step to the big Giant As you may already heard about, China has a very different social media landscape than the rest of the world, and it also develops unique platforms that do not exist anywhere else. With its huge population, high consumption power, fast growing technology and dynamics, China is being unavoidable nowadays. In this session, you will know: - Why is it important to include China in your vision - Must-known Chinese online platforms and their features - Ways to enter the landscape for your personal and business branding - Traps and tricky spots you would like to avoid Speaker: Taki CHAN Taki is the Chinese Marketing Consultant of Freshestweb eU, a digital marketing consultancy helping European companies to enter the Chinese market and vice versa. Growing up in Hong Kong, Taki speaks fluent Cantonese and Mandarin, and has experienced the awakening and rapid Internet and technology development in China. Being fascinated by the cultural differences between the east and the west, she is working on being the connection point to get both sides to understand each other better. LinkedIn: https://www.linkedin.com/in/taki-chan-6ba80352/ Website: http://www.freshestweb.com/team/ 2. TALK: How to find your 1000 true fans According to Tim Ferriss, "1000 true fans" by Kevin Kelly is the most important article any one should read about marketing. In this talk, I will try to share this simple and impactful idea, from the origin of the concept to how to apply it to your business. You'll learn: - The reason why it's so hard to cut through the noise and build awareness - Why you can make a living with an audience as small as 1000 people - How to make your marketing easier by being totally true to your audience - How to find your 1000 true fans Speaker: Tom Gauthier Tom is a solopreneur working in the field of online language learning. He's been creating apps, online courses, e-books to help French speakers learn foreign languages for the last four years. Working alone, he had to learn how to make effective marketing strategies with limited resources and is always willing to share his knowledge. Facebook: https://www.facebook.com/tom.gauthier1 Thanks to our sponsor, Webonic.hu (https://www.webonic.hu/?utm_source=meetup.com&utm_medium=social&utm_campaign=mm_meetup_s_11), we will order pizzas for you to make networking even more fun. If you are interested in presenting or suggesting topics for the Marketing Magicians meetup, send us an email to [masked]
- Marketing Magicians #10: How good design helps SMBs & solopreneur's guide to CM
Always looking for new things to learn in marketing? We have just the event for you. 1. TALK: How good design helps small businesses to grow. There’s a lot that goes through the mind of an entrepreneur when it comes to hiring design services. On this talk, Leo addresses common struggles, like communicating with your designer, or finding talent from the many, many options out there, such as Fiverr or 99designs, so you can make the most of your budget. Presenter: Leo Almeida Leo Almeida (https://www.linkedin.com/in/leosa/) (leoalmeida.me (http://www.leoalmeida.me/)) is a designer who loves advocating the benefits of good design and its impact on businesses. Download a free preview of his latest book, Growth by Design (growthbydesign.co (http://growthbydesign.co/)). 2. TALK: Solopreneur's Guide to Content Marketing Ever wondered how to market your business when you don't have a team or massive resources? In this presentation, you'll discover: -where to focus your efforts to make the biggest impact -how to do content marketing for pennies -the things you don't need to do for content marketing Presenter: Jay Pitkänen (https://www.linkedin.com/in/copywritingmaverick/) Jay Pitkänen is a coach at Rat Race Maverick, helping aspiring freelancers go from ex-employee to flourishing business owner. Thanks to our sponsor, Webonic.hu (https://www.webonic.hu/?utm_source=meetup.com&utm_medium=social&utm_campaign=mm_meetup_sponsorship_10), we will order pizzas for you to make networking even more fun.
- Marketing Magicians #9: Write Kick-Ass Landing Pages & App Performance Marketing
Always looking for new things to learn in marketing? We have just the event for you. 1. TALK: Copy Writing Crash Course: How to Write Kick-Ass Landing Pages Ready to master one of the most important skills any marketer can have? In this presentation you'll discover: - The three levels of appeal of a landing page, why most are stuck on level one and how to instantly level up your copy - The exact system to write good landing pages Every Single Time - The key to unlock amazing landing page copy This is a no-fluff presentation with tons of examples and practical advice. By the end you'll be writing high converting landing pages in 15 to 30 minutes tops. Presenter: Hanne Vervaeck (https://www.linkedin.com/in/hvervaeck/) is Chief Marketing Officer at Thrive Themes (https://thrivethemes.com/), a company that specializes in conversion focused WordPress themes and plugins and co-host of the ActiveGrowth podcast. She's obsessed with funnels, list building and helping DIYers build great websites and online businesses. And when she's not busy discussing high-level online marketing strategies over cocktails, you'll find her discovering a place for the first time. 2. TALK: Technological insights about the basics of app performance marketing, and how you can get the most relevant app downloads under 10 HUF with Google Adwords and Facebook Presenter: Zsuzsi Berta Zsuzsi Berta (https://www.linkedin.com/in/zsuzsiberta/) is a PPC & performance marketing enthusiast, digital marketing technologist at BOOKR Kids (https://bookrkids.com/), a story-reading app developing startup. Thanks to our sponsor, Webonic.hu (https://www.webonic.hu/?utm_source=meetup.com&utm_medium=social&utm_campaign=MM_meetup_9_eventdes), we will order pizzas for you to make networking even more fun. The event space is provided by Impact Hub, the most international coworking community of Budapest. http://budapest.impacthub.net (https://l.facebook.com/l.php?u=http%3A%2F%2Fbudapest.impacthub.net%2F&h=ATOfnInrZ6-s0dx1xMWM_QMA8GS37sOqHl6fUQ5yQ791UDX5f_yzjUT911Oad7GBDTTnrqWxSYR5xIjpchUfMmZ4VQoDWh7yMcJZn-RJagEow5dvWyPInfRE4pDEH_4UIkkNizz2xaHUZR0O1ag)
- Marketing Magicians #8: Build up a community not only a fan page
Always looking for new things to learn in marketing? We have just the event for you. After lots of positive feedback during the Startup Safary edition of this topic, we will dig deeper into community building. The event will have a small (1000 huf) entry fee to pay for the venue only. Presenter: Agnes Kecskes D (https://www.linkedin.com/in/agneskecskesd/). co-founder of BudAffect Agency (https://www.budaffect.com/?utm_source=meetup.com&utm_medium=social&utm_campaign=MM_june6) and founder of Budapest Hikers (https://budapesthikers.com/?utm_source=meetup.com&utm_medium=social&utm_campaign=MM_june6_bphikers). Topic: Build up a community not only a fan page Case study of Budapest Hikers, how I turned my passion into business by building up a community. It doesn’t matter whether you are a startup or a big company. Your social media communication should focus on the community. This way of thinking will lead to more sales and more loyal customers in the long term. Let me share a few tips and tricks about how you can change your mindset and get started! Schedule: 6.30: talk 7.15: questions 7.30: Networking Thanks to our sponsor, Webonic.hu (https://www.webonic.hu/?utm_source=meetup.com&utm_medium=social&utm_campaign=MM_meetup_eventdes), we will order pizzas for you to make networking even more fun!
- Startup Safary x Budaffect: Build up a community not only a fan page
Hi Magicians, Our very own Agnes Kecskes D (https://www.linkedin.com/in/agneskecskesd/) will present a Startup Safary Budapest (http://budapest.startupsafary.com/sessions/36118_build_up_a_community_not_only_a_fan_page). Topic: Build up a community not only a fan page Case study of Budapest Hikers (https://goo.gl/N2qOkl), how I turned my passion into business by building up a community. It doesn’t matter whether you are a startup or a big company. Your social media communication should focus on the community. This way of thinking will lead to more sales and more loyal customers in the long term. Let me share a few tips and tricks about how you can change your mindset and get started!
- Marketing Magicians #7: build clientele as a digital nomad
If you work in marketing, you always, always have to learn new things. Marketing Magicians are here to help! Our meetups are about knowledge-sharing, debating, and inspiring each other. On 28 March, we will be given two exciting talks: one by István Simon from Prefixbox (http://prefixbox.com), who will talk about the power of a recommendation systems - what makes one good, what makes one bad, and how much do they count for? The other will be by Peter Balog, creator and blogger of bocsimiawifi.hu (http://bocsimiawifi.hu/). 1. Presentation: How to build clientele as a digital nomad? Peter runs ContentPeter.com, a one-man freelancing business offering SEO, CRO and copy writing services to small and micro businesses. With a clientele spanning 18 time zones, he has gained a unique insight into building and running a business remotely. His latest Hungarian project, an online magazine titled bocsimiawifi.hu, also discusses the challenges and opportunities that freelancers face day-by-day. 2. Presentation: Product Search Optimization Using Data István is the CEO of Prefixbox (http://prefixbox.com), which helps eCommerce businesses measure and optimize their product search.It is a fast growing SaaS startup located in Budapest. They serve 30+ customers, such as Praktiker, BonuszBrigad and Rossmann.Istvan gained his experience in Search as a Software Engineer at Microsoft in London and Paris. He will talk about why is product search important on eCommerce sites, what you measure about your search function in Google Analytics, and what data do you want to collect about your shoppers behavior? His talk will cover the key functions of eCommerce search: Detailed Search Analytics and Autocomplete: to read your users' mind and about how product search can learn from the user behavior. He will tell you how you can avoid 0-result pages, as well.
- Marketing Magicians #6
Always looking for new things to learn in marketing? We have just the event for you. Digital Marketing Management: How do you handle one company's overall digital performance? Zsuzsi Berta, digital marketing wunderkid does it all for Bookr Kids: online ads management, mobile application analytics, usability tests and app marketing automation processes with 100% data-driven solutions. We don't know how she does it, so we invited her to tell us all her secrets. https://www.linkedin.com/in/zsuzsiberta Chatbots: you may have love them, you may fear them, but you sure don't know them as well as Csenger Szabó. He will talk about how the world of ecommerce will be changed by the chatbot revolution in the next 1-3 - you don't want to miss this. LinkedIn: https://www.linkedin.com/in/csengerszabo
- Marketing Magicians #5: LinkedIn and AB testing
Join us for a night of inspiring discussions about LinkedIn marketing and the best ways to AB test! Presenters: Agnes Kecskes D https://hu.linkedin.com/in/agneskecskesd Anna Nemeth: https://www.linkedin.com/in/anna-nemeth