6: Making Intuition Scalable & SEO w/o traffic: The world of voice and brand

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The Marketing Meetup: London is an informal, friendly place for the marketers of London to meet, learn, and share knowledge with one another. Come in 'listen' not 'sell' mode.



Hannah Thorpe, Found: SEO without Traffic: The world of voice search, knowledge graph and brand

With an ever-changing digital landscape, there’s been a clear shift in how SEO is best implemented. Google’s shifting algorithm, the introduction of machine learning and focus on brand search mean that standard SEO practices need to adapt to the change.

It’s not simply a case of thinking outside the box, you need to steer clear of the more obvious SEO tactics and instead become more user-centric. In this talk, Hannah covers the most important aspects of SEO you need to consider when trying to convert high rankings into high traffic.


Patrick Fagan, Data Practitioners: Making Human Intuition Scalable

We make quick - and accurate - judgments of the people we interact with, and adjust how we talk to them accordingly. Hundreds of thousands of years of hardwired intuition and empathy guide our social interactions. Brands have been lacking this nuance - until now. A combination of data science and behavioural science allows brands to understand consumers’ personalities and talk to them in the best way. If, for example, their Amazon history shows they like dark chocolate and gin, talk to them in a blunter and swearier way.


Format of the Night:

6.30PM - Doors Open - Light Snacks, Drinks, Networking, and Smiles

7.00 PM - Introduction and Talks Begin

8:15PM - Talks Finish, Networking, more drinks and happiness

8.45 PM - End of the night - you leave with new contacts and fresh ideas


And finally...

Please let your marketing friends and colleagues know about this group too, I hope to build it into a great resource for the community over the coming months and years. Attendance will be taken at this event. If you RSVP 'Yes' and then do not come, you will receive a strike. Three strikes and you're outta here! This is simply a measure to allow appropriate respect to the organisers, speakers, sponsors, and your fellow community members :)

See you there!