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Heads up: Time to start reading "Strategic Action for Animals" by Melanie Joy

From: Alison
Sent on: Wednesday, November 24, 2010 9:59 PM
Announcing a new Meetup for Vancouver Meatless Meetup!

What: Time to start reading "Strategic Action for Animals" by Melanie Joy

When: Friday, December 17,[masked]:00 AM

Where: (A location has not been chosen yet.)

Get a start on the January Earthsave Readers Group book! We will be reading Strategic Action for Animals: A Handbook on Strategic Movement Building, Organizing, and Activism for Animal Liberation, by Melanie Joy. Once a date and venue has been decided for the meetup to discuss this book, it will be posted here.

About the book:
The animal liberation movement is growing in size and strength but so are the industries that exploit animals. These industries have vastly more resources at their disposal than activists do. Given this tremendous power differential, how can activists hope to compete? The good news is that there is a way to shift the balance of power in favor of the movement. And strategy is the way.

In Strategic Action for Animals, Melanie Joy explains how to use strategy to exponentially increase the effectiveness of activism for animals. Drawing on diverse movements and sources, she offers tried and true tactics based on well-established principles and practices. She also explains how to address the most common problems that weaken the movement, such as dissidence among organizations and activists, inefficient campaigns, wasted resources, and high rates of burnout. Whether you're working alone or with a group, whether you're a seasoned activist or new to the movement, Strategic Action for Animals can help you make the most of your efforts to make the world a better place for animals.

RSVP to this Meetup:
http://www.meetup.com/Vancouver-Meatless-Meetup/calendar/15553302/

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