• Media Attribution Primer with Prasad Joglekar

    Hearts & Science Midtown

    How do we find and give credit to media spend that drives sales? It's this question that we'll explore with Prasad Joglekar, Executive Director of Marketing Science at Hearts & Science. Doors will open (and pizza served) at 6:30pm with the presentation starting at 7pm, followed by Q&A and time to socialize. Your full name is required to put you on the admission list so if you don't have it listed in your account name please DM me.

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  • Data Science in Media Social at Virgil's

    Virgil's Real BBQ - Times Square

    This is a casual get together with other folks who are in Media Data Science & Analytics as well as other Data Scientists. Virgil's has a great bar with reasonable prices and fantastic food if anyone wants to hang out for a bite after. There's music, but it's not so loud you can't have a good conversation and there's usually plenty of room. Feel free to bring friends, but if you can include that info in the RSVP it would be helpful just to get an idea of headcount.

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  • 360 Measurement for Big Brands

    Hearts & Science Midtown

    Manuel Neto, SVP and Senior Director of Marketing Science at Hearts & Science will talk to us about how a ad agency measures every aspect of a major brand's campaign.

  • How Apache Spark will disrupt the Media Industry

    Location visible to members

    The digital revolution is changing how we Live, Play, Learn and Work. Digital companies are disrupting industries at an alarming rate and many companies are faced with transforming their business to survive. Some technologies have been behind digital disruption, like the smart phone and the internet but what is next? In Media, consumers continue to demand personalized experiences tailored to their interest. Is Big Data, Data Science, Machine Learning and Artificial Intelligence the next wave of disruption? Open Source Apache Spark is leading the way to deliver personalized solutions using Open Source Big Data technologies like Machine Learning. Attend this meetup and learn more about what is Apache Spark and why you should pay attention. Speaker: Carlo Appugliese is Big Data evangelist for IBM with expertise in open source Apache Spark and Hadoop. Carlo is a technologist with a track record of leveraging emerging technology to drive business transformation and innovation. Carlo has held previous positions as a Computer Programmer, Manager of Application Development and Director of Innovation.

  • Leverging Social Media with Watson Analytics

    Location visible to members

    Interested in discussing how others in the communications industry are leveraging social data to improve their business? Want to learn how to easily and quickly do cognitive, predictive, & visual analytics to find answers in twitter data and your own data? Join us for pizza, a presentation on uses for social data in the communications industry, a Watson Analytics twitter data analysis demo, and networking! We will follow up with drinks and a discussion of how we, as data people in the communications industry, can leverage the vast amount of social media data available to increase our reach and improve our businesses. Can't wait to talk data for comms with everyone soon!

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  • Analytics for Comms Happy Hour

    Location visible to members

    What's challenging about doing analytics in the communications industry? Do you have a success story others could learn from? What topics would you be interested in seeing presentations on in future meetups? Let's chat about all of this and more over drinks (on IBM) at our first meetup!

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