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Euan Semple: The social web at work

There has been a fundamental shift in the way we do business. Driven by online social networking tools such as YouTube, Facebook and Twitter, how we communicate with stakeholders and how we organise ourselves to produce those messages has changed forever.

Euan Semple, author of Organizations Don't Tweet People Do, will examine what these changes mean for people in business, how they represent a new wave of exciting opportunities for 21st century organisations and what lies in store for managers and the role they will play in the future of work.

The session will be a short presentation followed by Q&A
• The use of the social web is widespread and moving into the workplace
• This is not an excuse to waste time but a chance to improve effectiveness
• The growth of these tools is viral and calls for a different approach to their management
• Social tools offer the prospect of delivering what KM promised.
Participating in this event will enable you to:
• Understand the opportunities and challenges of using social tools in business
• Make the case for the adoption of social tools and plan for their wider use.

6:00-6:30 Networking with other thinking collaborators (over drinks and nibbles).
6:30-7:15 Presentation.
7:15-8:00 Informal conversation amongst the group to explore the ideas and concepts.

About Euan:
Ten years ago, while working in a senior position at the BBC, Euan was one of the first to introduce what have since become known as social media tools into a large, successful organisation. He has subsequently had six years of unparalleled experience working with organisations such as Nokia, The World Bank and NATO This world is changing fast, but he makes sense of it because he understands that the core basics remain the same: community, learning, interaction. He is a master story-teller who offers a host of practical tales about how this new world can work for real people in the real world.

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