Video Screening: Highlights from the Ethnographic Praxis in Industry Conference

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Join us for two hours of EPIC highlights including a keynote address, paper presentations and PechaKuchas.

The Melbourne Professional Design Anthropology Meetup in collaboration with EPIC People is proud to present a screening and discussion of selected videos from Ethnographic Praxis in Industry Conference (EPIC) - the premier international gathering on ethnography and design in the business world.

EPIC is an international community and conference dedicated to advancing ethnography in business, organizations, and communities, and offering access to the best practical ethnographic expertise from around the world. EPIC people are a dynamic group of practitioners and scholars from technology corporations, product and service companies, a range of consultancies, universities and design schools, government and NGOs, and research institutes. We draw on tools and resources from the social sciences and humanities as well as Design Thinking, Agile, Lean Start-up and other approaches. ( is a source of inspiration and information, including a job board, business directory, our prominent blog Perspectives, and Intelligences - the leading collection of resources on ethnography in business with nearly 300 articles.

UPDATE: Program of EPIC Video Presentations

Keynote Address: Bridging Past and Future (55 min)


PechaKucha: Collateral Revelation (8 min)

PAUL RATLIFF, Design Strategist and Innovation Consultant

Paper Presentation: Radical Insights: Towards a Critical Hermeneutic (20 min)

KARL MENDONCA, Sr. UX Researcher, Goodreads

Paper Presentation: Little Data, Big Data and Design at LinkedIn (15 min)

JULIE MARIE NORVAISAS, Director of User Experience Research, LinkedIn
& JONATHAN “YONI” KARPFEN,Experience Researcher at Airbnb

PechaKucha: Well, That Was Awkward! The Value of Discomfort (8 min)

MARTA CUCIUREAN-ZAPAN, Design Researcher, Conifer Research
& EVAN HANOVER, Director of Research, Conifer Research

Paper Presentation: Tangible Tools in Para-Ethnographic Fieldwork (15 min)

PATRICIA LIMA, Senior Insight Designer, LEGO Group
& WAFA SAID MOSLEH, Course Cordinator, SDU Design

10 Years of EPIC Panel (13 min)

JEANETTE BLOMBERG, Principal Research Staff, IBM