1) SEO News by Saijo George
SEO Strategy Director - Supple
Saijo George will run you through all the monthly changes impacting SEO, SEM and Social. This talk is ideal for current or aspiring Digital Marketers, SEOs, SEMs, Social Media Managers, etc. It will give you a quick refresher on all the changes impacting digital marketing.
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2) Successfully Completing and Analysing a URL Migration
Sam Partland - http://www.digisearch.com.au
While a migration of a small site is pretty simple, as soon as you move into migrating larger sites there are lot more things to consider. Whether it’s the more advanced redirect requirements, or poor implementation that slipped the checks, there are a number things we can do to ensure it’s still a successful one.
I will run through my tips on how to correctly perform a website migration, and cover;
• How to map out your migration
• Issues that you may face
• Post-migration analysis
We will be working through analysis of data you should already have, like pre-migration rankings & website scrapes, but I will also cover how to analyse a migration where you didn't have the correct data to begin with. This would be particularly useful if you have a client that has recently stuffed one up, and needs your help, or if you’re trying to work out whether a competitor’s migration was successful.
Beginner SEO Workshop - Chris Burgess
Each month Chris holds a beginner SEO workshop aimed at newcomers to SEO and digital marketing. There aren't any prerequisites, but we're assuming you have your own website, manage one or are at least keen to learn. Questions are very welcome.
Please note: the main SEO Meetup time starts at 6:30, the beginner session starts beforehand from 5:00 - 6:00.
A reminder that we are located upstairs, but feel free to ask the staff if you can't find the stairs.
Park St/Clarendon St Tram Stop
Trams from this station: 1 & 112