Melbourne SEO Meetup: Pete Williams, Craig Annand

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1) SEO News by Saijo George (

SEO Strategy Director - Supple (

Saijo George will run you through all the monthly changes impacting SEO, SEM and Social. This talk is ideal for current or aspiring Digital Marketers, SEOs, SEMs, Social Media Managers, etc. It will give you a quick refresher on all the changes impacting digital marketing.

--- Refreshment break ---

2) How I sold the MCG, then resold it again - Pete Williams

Pete will talk about 1. the original project back in 2003 where he sold the MCG. 2. How he resold the MCG again last year with an online launch. 3. How he is now selling it in an evergreen fashion using Digital Marketing.

About Pete Williams: Pete owns and is an award-winning entrepreneur, author, international speaker, and marketer from Melbourne. At the young age of 21, Pete sold the Melbourne Cricket Ground for under $500! Since then, he’s made the pages of numerous media publications and referred to as “Australia’s Richard Branson”. His awards include being honored as the Global Runner-Up in the JCI Creative Young Entrepreneur Awards for 2009, Southern Region Finalist in the Ernst & Young 2010 Entrepreneur of the Year, and a member of Smart Company’s Top 30 Under 30.

--- Refreshment break ---

3) 5 Things To Do To Boost Revenue Using Instagram - Craig Annand

Owner - Social Club Media (

You will learn 5 essential things to do that will grow your audience and boost revenue.

About Craig Annand: Craig is the owner of Social Club Media, a digital media agency. Fresh from a redundancy he took $2k, a laptop and iPhone and turned it into an agency of 10. specialising in creative social media content that drive business for brands.


Each month we hold an informal beginner SEO workshop aimed at newcomers to SEO and online marketing. There aren't any prerequisites, but we're assuming you have your own website, manage one, or are at least keen to learn! Questions are very welcome :)

Please note: the main SEO Meetup time starts at 6:15 - 6:30, the beginner session starts beforehand from 5:00 - 6:00.

--- A reminder that we are located upstairs, but feel free to ask the staff if you can't find the stairs. If you're having trouble finding us, ping Chris Burgess @chrisburgess (, Saijo George @Saijo_George ( or Peter Mead @petermeadit ( on Twitter.

Park St/Clarendon St Tram Stop

Trams from this station: 1 & 12