In this session Dafna Rolls will discuss practical tools when approaching cold calling :
Business owners can get meetings with potential clients through a variety of sources and many channels such as introductions from business partners and customers, using social media and LinkedIn.
When I speak with business owners I always confirm that all of these strategies and avenues are great and that cold calling enhances and ensures that you approach all of your target market in a systematic way .
A systematic way covers all bases:
Getting all of the intros that you can, working on your social media sourced opportunities, and at the same time creating the list of all of your target market and starting to qualify good leads. When you create such a system you can make sure that your pipe line is always full with warm qualified leads .
About the speaker: Dafna Rolls
Dafna Rolls is an expert in hands-on business development with over 17 years of experience in sales, sales management and training, marketing, and lead generation. Her entrepreneurial approach has been instrumental in helping to build and grow numerous small businesses in multiple industries.
Dafna holds a Bachelor of Science in Business Administration from Northeastern University and a Practical Engineering degree in Engineering and Architecture from Tel-Aviv University in Israel. She also served as an officer in the Israeli Defense Forces, holding the rank of Lieutenant and Communication Systems Officer. Dafna is also a frequent lecturer on topics relating to sales and lead generation throughout Israel at institutions such as Tel Aviv University and the Israel Export Center.