Next Meetup

Mobile Growth New York: Women in Mobile with Foursquare, Perksy, Plated, Talkspa
THIS IS A FREE EVENT - PLEASE FINISH YOUR RSVP IN THE LINK BELOW https://events.mobilegrowth.org/events/details/branch-new-york-presents-mobile-growth-new-york-women-in-mobile-with-foursquare-perksy-plated-talkspace-and-verizon Join us for a night of growth stories and strategies from mobile experts from Foursquare, Perksy, Plated, Talkspace, and Verizon at the AWS Loft. We’ll kick off the evening with some beer, soft drinks, and pizza, and then hear lessons and best practices for app growth. We’ll cover everything from organic and paid user acquisition, retention and engagement strategies, and more. Agenda 6:30 pm: Check in, pizza and drinks 7:00 pm: Welcome and introductions 7:15 pm: Mobile Growth panel 7:50 pm: Q&A 8:00 pm: Wrap up and networking --- Panelists Victoria Ugarte - Foursquare (Product Manager) Victoria Ugarte is a Product Manager at Foursquare focusing on Growth and since 2015, she has worked on everything from customer support and community engagement to data projects and event planning. Prior to Foursquare, Victoria studied at Columbia College and was a Comparative Literature and Society major focusing on Spanish and German. Nadia Masri - Perksy (Founder & CEO) Nadia Genevieve Masri is the CEO & Founder of Perksy – a next-gen market intelligence platform that conducts real-time research with Millennial & Gen-Z audiences through mobile. Prior to Perksy, Nadia founded 3 other companies before studying psychology and marketing at Harvard, which she left early to build Perksy. Nadia is passionate about product innovation, design, and neuroscience. Vivian Chang - Plated (Senior Director of Marketing) Vivian is focused on driving growth and building multi-channel strategies at Plated, the delivery meal kit service offering a better way to cook dinner at home. Jasmine Moadel - Talkspace (Director of Retention) Jasmine Moadel is the Director of Retention at Talkspace overseeing their marketing, pricing and monetization strategies. Over the past 15 years, she has focused on maximizing value from subscribers across the healthcare, video chat and entertainment verticals. Her focus is building value and optimizing user experience to drive engagement. Tricia Morizio - Verizon (Senior Product Manager, Mobile) Tricia is a Senior Product Manager leading the Mobile team at Verizon Fios. Over the past 2.5 years in her current role, she has introduced product thinking and built out her organization’s product processes to increase user engagement by 58% across mobile channels. She has a background in the B2B startup space and economic development, and welcomes any excuse to travel near or far. Moderator Tae Kim - Branch (Head of New York) Hosts Elizabeth Kinsey - Branch (Marketing Director) Amanda Massey - Branch (Marketing Events Manager) --- Global Partner Branch (https://branch.io) Branch provides solutions that unify user measurement across different devices, platforms, and channels, delivering a seamless customer experience no matter where the user comes from. Today's mobile businesses are divided, causing inaccurate attribution and links that don’t work, leading to wasted marketing spend and broken customer journeys. Branch fixes that - providing a holistic view of various user touch points, ensuring that links take the user to the right place on website or native app. Venue Sponsor AWS Loft (https://aws.amazon.com/start-ups/loft/ny-loft/) The AWS Lofts are a place where startups and developers can meet over coffee, work on their apps, attend educational sessions, and get in-person answers to AWS technical questions – all at no cost. Gain hands-on experience through free technical workshops on serverless, containers, IoT, and more. Or, sharpen your business acumen by attending best practice sessions that include PR, legal, and fundraising. Plus, network and learn first-hand from other hot startups, VCs, and accelerators. Partner Grow.co (http://grow.co) Grow.co is the world’s largest community of growth marketing professionals and brands, comprised of more than 15,000 acquisition and retention-oriented professionals. Our online communities include founders, CEOs, marketing executives, developers and product managers representing a broad range of companies — from early-stage startups to global brands. --- THIS IS A FREE EVENT - PLEASE FINISH YOUR RSVP IN THE LINK BELOW https://events.mobilegrowth.org/events/details/branch-new-york-presents-mobile-growth-new-york-women-in-mobile-with-foursquare-perksy-plated-talkspace-and-verizon

AWS Loft

350 West Broadway · New York, NY

What we're about

Welcome to the Mobile Growth Community!

Stay up-to-date with this chapter! Join us here -- https://branch.app.link/mobile-growth-community
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Our Story
We were started in San Francisco in 2014 by Branch founders as a forum for app developers and marketers to share best practices, challenges and solutions - something they lacked when they built their first app. Since our first meetup at StartX to a growing tribe of thousands of mobile marketers, product managers, app developers, and mobile startups across the world, our goal has always been the same: to bring together a good group of folks interested in building businesses in the mobile ecosystem and help spark discussions and learnings around how to make that happen.

What do we like to talk about? All things growth on mobile, from organic growth hacks to engagement strategies, from retention tactics to deep links and more. Come hang out, meet cool people in mobile, listen to some great speakers and share your learnings with fellow mobile growth experts.

Mobile Growth Meetups are powered by Branch, the leading linking and mobile attribution platform. You can find us at https://branch.io .

Our other large mobile event is Branchout, the cross platform growth event for marketers and product managers. Visit https://branchoutsf.com for more details.

If you are looking to host a Mobile Growth meetup or want to speak at an event, please let us know! Just send an email to events@mobilegrowth.org.

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