Needs a location
We have iPhone/Android/BB/Windows smartphones at least already and building native apps for each of these is duplicating the effort. So the natural question is: how can we create a common code base or at least maximize re-use while targeting all these platforms?
It'd be great to bring in a panel of CODERS that ACTUALLY DEVELOPED cross platform to share their experiences and discuss pros/cons. Ideally, from someone with a traditional phone/embedded C/C++ experience moving up the stack to some with a web experience moving down.