Mobile Café: the iBeacon, Behavior design and Distimo App Analytics

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It brings us great pleasure that we can invite you to the first Mobile Café of 2014!

This Mobile Cafe we will look at the possibilities of the iBeacon, hear about how we can use mobile technology to influence behavior and attitudes of people and take a close look at the App Analytics tool Distimo with a Live demo and their year review of 2013 and the start of 2014 .

iBeacon, what is it and what can we do with it?
Michel van Velde - One Shoe

The iBeacon was briefly introduced at Apple’s Worldwide Developers Conference in June 2013, but what is it and what can we expect of it? Michel van Velde, founder of the advertising & digital agency One Shoe, will give an introduction of this new technology.

We will take a look at how it works, look at how bluetooth marketing has evolved and talk about the possibilities of the iBeacon.

Behavior design, an emerging field driven by mobile technology
Marco van Heerde - Somehow

How can we use technology to influence behavior and attitudes of people? Marco van Heerde, strategist and co-founder Somehow digital innovation studio, will give an overview of this emerging field, the most exiting projects and dive into one of the scientific models underlying this field.

Disitimo App Analytics, a year review of 2013 and a live demo of the analytics tool
Tiuri van Agten - Distimo

Distimo, a Dutch app analytics firm, provides insights in terms of download and revenue volumes on app and country level and highlights what mattered most in the app stores. We will take a look at their findings of the Dutch app market in 2013.

After taking a look at the year review of 2013 we will have a live demonstration of the Distimo analytics tool. There will of course be plenty of room for in dept questions after and during the demonstration.

Open space / Discussion

For those who are interested in giving a presentation or start a discussion about a mobile related subject, we offer an open space/podium. Share your knowledge, give a presentation about your latest project or a subject that blows your mind! The only rule is that the presentation should not be drenched with commercial intentions. So, feel free to contact us and the stage is yours!

About Mobile Cafe's

Mobile cafe's are an informal place to share knowledge and expand your network. Mobile cafe's the place to share expertise about mobile related subjects. It's a meetup place for platform for decision makers, mobile enthusiasts and businessowners.

Admission and drinks are for free, all you have to do is register/rsvp.

Come and join and listen to inspiring speakers and debate whilst enjoying a drink.

17:00 - Doors open

17:30 - Opening

17:45 - Presentation iBeacon

18:15 - Presentation Behavior design

18:45 - Presentation Distimo App Analytics

19:30 - Wrap up