Next Meetup

AR Brand Experiences: How to Engage on a Budget
AR Brand Experiences: How to Engage on a Budget Shopping decisions that will be powered by augmented reality (AR), as well as virtual reality (VR), are among the top retail technology trends of the future. For example, with AR, shoppers interact with a mirror or screen to help them visualize how a piece of furniture would look in a room in their homes. AR also enables shoppers to see how garments look on them without having to try them on. 6:30 PM: Registration; Pizza and drinks will be served. Come to the October meetup 7:00 PM: Andrew Strickland from Pixel and Texel and Abhi Vyas ( from Verizon Wireless will talk about AR Brand Experiences and how it is impacting your business. You’ll learn: • Why Augmented Reality is the Mobile Disruptor of the Year • AR Lessons Learned and Where the Tech Could be Headed • How to power up AR Brand Experiences and Engage on a Budget Augmented reality (AR) quickly gained as a buzzword in 2017 as numerous marketers tested the strategy. According to several experts, brands have hit just the tip of the iceberg when it comes to opportunities the tech presents, but there's also still plenty of uncertainty over where the space could be headed in the year ahead. About Andrew Strickland Andrew Strickland is a veteran game and app developer who has successfully deployed over 40 apps, games, VR and AR experiences. In 2011 he co-founded the company Pixel and Texel with partner Brett Estabrook. The success of Pixel and Texel's first game, Fara, led to many new exciting development opportunities and ongoing growth for the company. A proud graduate of the Guildhall at SMU, Andrew now serves as Creative Director for Pixel and Texel. In his free time Andrew plays guitar in The Home Conversion or hangs out with his wife, 3 dogs, and 3 rabbits. About Abhi Vyas Abhi Vyas ( is an digital marketing expert with a proven track record of driving results and delivering innovation in the mobile marketing arena. Abhi's expertise is based on more than a decade of experience across all online marketing channels. He is a pioneer of SoLoMo (social, local and mobile) marketing strategy that represents the convergence of collaborative, location-based and on-the-go technologies, primarily used for marketing and discovery purposes. At Verizon Wireless (, Abhi is managing Digital Marketing, Personalization, and Lead Generation to drive top, middle & lower funnel programs by using innovative web media intelligence, analytics, customer experience, behavioral targeting & marketing technologies to execute disruptive marketing strategies. Abhi also works as an adjunct instructor of Mobile Marketing – Tools, Tactics and Strategies at SMU. He is a co-organizer along with SMU CAPE of a Meetup group on Mobile Marketing & Strategy in Dallas. He frequently speaks about the disruptive mobile technologies and how brands can use it to drive engagement and improve customer satisfaction. Vyas has several years of marketing and management experience at DexYP (former Dex Media) and Metromedia in various senior marketing management & leadership positions.

The SMU CAPE Building

5539 SMU Blvd · Dallas, TX

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    What we're about

    The number of mobile users has already surpassed the number of desktop users. In the US, mobile is not only an extension of one’s body but of their persona. More people research products and services they are considering buying on their mobile device than on their desktop. It’s no longer a case of whether mobile should be a part of your marketing strategy, it’s a matter of how quickly individuals can get up to speed on how best to leverage the power of mobile to meet your business objectives. The Mobile Marketing & Strategy Meetup is not another meetup about building apps. We are a group that will meet monthly to discuss topics related to mobile marketing strategy, tactics and tools. Most meetups will be hosted at SMU Dallas and SMU Plano campuses. Subject matter experts, speakers and panelists will be drawn from the industry. We hope to see you at our next Mobile Marketing & Strategy Meetup.

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