The number of mobile users has already surpassed the number of desktop users. In the US, mobile is not only an extension of one’s body but of their persona. More people research products and services they are considering buying on their mobile device than on their desktop. It’s no longer a case of whether mobile should be a part of your marketing strategy, it’s a matter of how quickly individuals can get up to speed on how best to leverage the power of mobile to meet your business objectives. The Mobile Marketing & Strategy Meetup is not another meetup about building apps. We are a group that will meet monthly to discuss topics related to mobile marketing strategy, tactics and tools. Most meetups will be hosted at SMU Dallas and SMU Plano campuses. Subject matter experts, speakers and panelists will be drawn from the industry. We hope to see you at our next Mobile Marketing & Strategy Meetup.