Programmatic & Monetization: IAB | IGN | Wavemaker | Sizmek | AAX Media

This is a past event

19 people went

Location image of event venue

Details

Paywalls, Revenue Recovery & Ad Blockers

Audiences use adblocking not out of spite, but out of necessity. They don’t want to put anyone out of business; they just want to have a better user-experience. Surveys from YouGov and HubSpot show that as many as 83% of ad block users only want to block ads they consider invasive. The often-cited PageFair survey of US ad blockers reported 77% of users are willing to view some ad formats in exchange for free content. And 30% of people use ad blocking mainly because of privacy and malware security concerns.

In this panel of publishers, advertisers and ad-tech, we will discuss the lucrative demographic of ad blockers and look at how the industry is adjusting to and re-engaging this once thought lost audience.

MODERATOR
eyeo - Mark Addison - Minister of Special Affairs
https://www.linkedin.com/in/rocketscience/

PANEL

Iab Tech Lab - Shailley Singh - Vice President, Product Management
https://www.linkedin.com/in/shailley/

IGN Entertainment - Andrea Bruns - Director, Ad Operations
https://www.linkedin.com/in/andreabruns/

Wavemaker - Jai Decker - Director, Lead Generation Media
https://www.linkedin.com/in/jaidecker/

Sizmek - Chitiksha Shah - Global VP, Partner Products
https://www.linkedin.com/in/chitiksha/

AAX.media - Tim Cronin - VP Business Development
https://www.linkedin.com/in/timcro/

--------------------------------------------------------------------------------
MobileMonday Silicon Valley
We’re 25,000 + members strong and growing every month!
Don't miss this opportunity to meet your next big connection!
Our events convene the most influential professionals in the area. Our purpose is to help our members forge strong, lasting relationships within the Silicon Valley tech community – combining Fortune 1000s with Entrepreneurs and Startups. We create unique opportunities & connections to help you grow your business and network!

--------------------------------------------------------------------------------
COMPANIES OFTEN IN ATTENDANCE

Airbnb • Google • Box • Dropbox • eBay • Evernote • Facebook •Instacart • LinkedIn • Lyft • Pinterest • Salesforce.com • Slack • Twitter • Uber • Yelp • YouTube • Adobe • GitHub • Intuit • McAfee • Mozilla • New Relic • Oracle • Palantir Technologies • SAP • Symantec • VMware (... just to name a few)

--------------------------------------------------------------------------------
Agenda
5:30pm - Networking Reception

6:30pm - Welcome and Introductions

6:40pm - Panel

7:40pm - Networking Reception

8:30pm - Doors Close

--------------------------------------------------------------------------------
Supporters
eyeo (www.eyeo.com)
eyeo develops open source software that millions of people use every day to have a better online experience.

Publicis Sapient (www.publicissapient.com)
Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally-enabled state by fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity.