Re-Branding User Retention at InboxDollars

Mobile Twin Cities
Mobile Twin Cities
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Mark Prondzinski, Director of Product at InboxDollars, will share his experience guiding an established web and mobile business through a user retention "Re-Branding". Mark will explain how analyzing and improving retention at InboxDollars became an exercise in moving beyond the standard metric definitions (e.g. DAUs, Churn Rate, LTV) and instead focused on crafting a retention model based upon the unique needs of audiences both internal (employees) and external (users).

About Mark

Mark has over 20 years experience designing, building, and growing interactive web and mobile applications. He learned to write code and built his first website in 1995 after being introduced to the web from his tech-forward uncle. During his career, Mark has designed web and eventually mobile experiences for many local brands including Pillsbury, Allina Health System, and Parasole Restaurant Holdings. In 2014, Mark joined InboxDollars as Director of Product, overseeing the company's international Product Strategy on web and mobile app.

About InboxDollars

Founded in 2000, InboxDollars is an online rewards club that pays members cash for their online and mobile activities. Along with, and, InboxDollars connects consumers and advertisers in a way that benefits both by rewarding its members for their everyday activities - such as reading emails, taking surveys, playing games, and signing up for offers. InboxDollars currently operates an iOS and Android mobile app with over 2.5 million combined installs.