There are only two things that matter in a startup:
1 - Build a product that customers love - which they keep using and pay you well for.
2 - Find and sign up new customers in a highly repeatable way.
Both are very very very hard, but #2 keeps getting harder and the answer isn't paid ads or 'Content Marketing' as you know it.
In less than three years, startup RateIt (https://www.rateitapp.com) has managed to grow their B2B SaaS business to Series A stage with millions in recurring revenue, without doing any SEO, PR, blogging, paid ads/search, or content marketing!
In this session, Michael Momsen, the Founder and CEO of RateIt, will show us how they did it & why he believes content marketing is dying.
Michael is the founder and CEO of RateIt - a tech startup that believes everyone deserves an awesome customer experience.
RateIt has built a new and better way to listen to your customers - their insights have proven to boost NPS by over 10% in 6 months - resulting in increased sales conversions and loyalty for brands like Adidas, Fitness First, BMW & Aldi.
Michael is so obsessed with customer experience that he also started the world’s #1-rated podcast on the topic; Customer Experience Leaders (https://customerexperienceleaders.com). Here they explore how top global leaders from brands like Disney, VW and Southwest Airlines deliver great customer experiences, leaving the listener with highly practical takeaways.
Previously Michael was an executive at Microsoft in Singapore and now resides back in Australia with his young family.