Lunch & Lit: No Booker, No Bouncer, No Bartender - Shannon Curtis

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Milwaukee Public Market

400 N Water St, Milwaukee, WI 53202 · Milwaukee, WI

How to find us

Get there early, in case parking is tricky (it can be). Grab some food on your own, then head upstairs. Look for the purple Music Biz & Banter sign!

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About the Book:
How many times have you thought that there’s got to be a better way to reach more people and make more money with your music?

With a unique approach to touring and turning a profit, singer-songwriter Shannon Curtis has released an in-depth eBook that details how up-and-coming artists can follow her direct-to-fan recipe for making way more fans and way more money.

No Booker, No Bouncer, No Bartender: How I Made $25K On A 2-Month House Concert Tour (And How You Can Too) breaks down in plain language and precise detail a plan for artists that doesn’t follow the traditional club & coffeehouse methodology. Topics covered include:

Finding the right hosts: how to build an itinerary using your existing email list and social media relationships

Creating the ideal performance space: how to focus your audience and maximize your show’s intimacy and connectivity

Helping your hosts put together their invite lists: how to set yourself up for a successful event by guaranteeing “critical mass”

Setup and flow: how best to pace the evening to maximize guests’ experience (and your income!)

Gathering donations: how to partner with your host for a financially successful event

Merchandise strategies: how to create awareness, maximize your effectiveness, and make more money

Making sure you have the right gear: specific equipment recommendations and how-tos

But more than just giving procedural suggestions, Curtis goes deeper, thoroughly explaining the psychology and interpersonal dynamics behind her tremendously successful house concert touring method. You won’t just come away with a knowledge of what works, you’ll understand why it works.

Curtis says: “My decision several years ago to abandon traditional club touring in favor of house concerts has made my career as an artist better on every measurable level. I sell more albums and merch, generate more income, receive more signups to my email list, and most importantly, I make stronger, deeper connections with the people listening to my music. With this book, I’m confident that you can open the door to a whole new world of deeply enriching performance experiences, whether you’re a veteran artist or a complete rookie to touring.”
Music Biz & Banter organizer Allison will have recently read this book, will talk about five valuable takeaways, and will review it.

Others are encouraged to read the book ahead of time (obtain your own copy), join in the discussion and review.

Attendees are not obligated to read the “lit” in advance. At least 20 minutes of this meet-up will be chatting about the chosen book for the month. Book suggestions for future meetups can also be made.

Grab lunch while we're there! All events will close with open networking.

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