- Breakfast, Biz & Banter: SEO and Your Website
Dana, Doug, Kim and Allison discussed websites for musicians at our last roundtable event, and gave reviews of each others. Something we didn't get to was SEO: Search Engine Optimization. What does SEO mean? How can we gain better knowledge and control of it with our own web presence? We'll get together to meet, discuss what we know on the topic, then do some general open networking. Grab a coffee and/or breakfast on your own, while you're there!
- Lunch & Lit: No Booker, No Bouncer, No Bartender - Shannon Curtis
About the Book: How many times have you thought that there’s got to be a better way to reach more people and make more money with your music? With a unique approach to touring and turning a profit, singer-songwriter Shannon Curtis has released an in-depth eBook that details how up-and-coming artists can follow her direct-to-fan recipe for making way more fans and way more money. No Booker, No Bouncer, No Bartender: How I Made $25K On A 2-Month House Concert Tour (And How You Can Too) breaks down in plain language and precise detail a plan for artists that doesn’t follow the traditional club & coffeehouse methodology. Topics covered include: Finding the right hosts: how to build an itinerary using your existing email list and social media relationships Creating the ideal performance space: how to focus your audience and maximize your show’s intimacy and connectivity Helping your hosts put together their invite lists: how to set yourself up for a successful event by guaranteeing “critical mass” Setup and flow: how best to pace the evening to maximize guests’ experience (and your income!) Gathering donations: how to partner with your host for a financially successful event Merchandise strategies: how to create awareness, maximize your effectiveness, and make more money Making sure you have the right gear: specific equipment recommendations and how-tos But more than just giving procedural suggestions, Curtis goes deeper, thoroughly explaining the psychology and interpersonal dynamics behind her tremendously successful house concert touring method. You won’t just come away with a knowledge of what works, you’ll understand why it works. Curtis says: “My decision several years ago to abandon traditional club touring in favor of house concerts has made my career as an artist better on every measurable level. I sell more albums and merch, generate more income, receive more signups to my email list, and most importantly, I make stronger, deeper connections with the people listening to my music. With this book, I’m confident that you can open the door to a whole new world of deeply enriching performance experiences, whether you’re a veteran artist or a complete rookie to touring.” -- Music Biz & Banter organizer Allison will have recently read this book, will talk about five valuable takeaways, and will review it. Others are encouraged to read the book ahead of time (obtain your own copy), join in the discussion and review. Attendees are not obligated to read the “lit” in advance. At least 20 minutes of this meet-up will be chatting about the chosen book for the month. Book suggestions for future meetups can also be made. Grab lunch while we're there! All events will close with open networking.
- Ask an Expert: Personal Branding - More than Just Advertising, David Brady
Branding is not advertising and nor is it a logo. It's the feeling within those you serve from you solving their problems. You can brand in a meaningful way and it starts with knowing your gift and building a legacy. -- About David Brady, our Expert: The most significant role model in David's life, for good and bad, is his father. He was an attorney, and when asked what he does, he always responded: "I help people solve their problems." Decades later, David is an individual in the world with one singular drive - to help people solve their problems. David lives this drive as a consultant, helping people develop their brands; as a recruitment marketing and process improvement leader; as a manager of motivated teams, and as a recruitment professional. In all cases, David lives by a simple mission: to help people solve their problems so that they can do the things that matter and change the world. https://www.bradyhelps.com/ - Bring along your lunch if you'd like. Or, grab coffee/a snack from the Sharehouse shop on your way up!
- MB&B Social/Featured Venue: Fire on Water
We'll meet at 7pm, hang out, meet each other, and go over some questions that Fire on Water's owner Hawk has answered in advance (he won't be there that night). Check out the space, if you haven't been there before! Drinks will be available for purchase at the bar. Mondays are $15 Pizza & Pitcher nights! Bring your business cards and/or gig schedules, for open networking following the meetup! www.fireonwaterstreet.com
- Breakfast, Biz & Banter: An Audit of Each Others' Websites
Those of us present will review each others' websites, and trade ideas on what we could be doing better. There is surely a lot to learn. Don't have a website? You're sure to learn a lot as well. Come anyways. We'll get together to meet, discuss what we know on the topic, then do some general open networking. Grab a coffee and/or breakfast on your own, while you're there!
- Featured Music Influencer: Cullah
Cullah will tell of how he got into the music business. He will discuss lessons learned along the way, life hacks discovered that make being a working musician easier, and more. Come here his story! Bio: Cullah (Milwaukee, WI) is a multi-disciplinary musician and engineer who writes, records, and releases an album every year on April 27th (his birthday) since 2006. Each album reflects the eclectic musical styles that Cullah draws from -- an autobiographical journey of musical expression. His mother was one of seventeen children all classically trained musicians who performed The Wolff Family Band. His father is a mathematician and computer scientist raised on a Missouri farm, entranced with the Earth and the limits of the cosmos. With the juxtaposition of the two inspirations and tools, Cullah was brought up with the awareness of the balance between the creative and logical aspects of natural law. Genre-busting Milwaukee singer Cullah is a restless soul, a natural crooner whose tastes lean toward a little bit of everything. His records blend soul, electronic, trip-hop and blues, modernizing classic sounds in the spirit of The Black Keys while drawing from outside influences that group has never touched. No matter what style Cullah is tackling, though, he makes it funky. The topics of his songs cover a broad spectrum, from building space ships and surviving gas station robberies, to coming together in unity and promoting a never quit mentality. With a heavy focus on love harmony and self-reflection, Cullah’s music inspires the listener to find their hidden powers within themselves to achieve their dreams, while also providing ample listening time for the mind to completely get lost. More info: www.cullah.com
- Lunch & Lit: Why Now is the Time to Crush It by Gary Vaynerchuk
About the Book: Do you have a hobby you wish you could indulge in all day? An obsession that keeps you up at night? Now is the perfect time to take that passion and make a living doing what you love. In Crush It! Why NOW Is the Time to Cash In on Your Passion, Gary Vaynerchuk shows you how to use the power of the Internet to turn your real interests into real businesses. Gary spent years building his family business from a local wine shop into a national industry leader. Then one day he turned on a video camera, and by using the secrets revealed here, transformed his entire life and earning potential by building his personal brand. By the end of this book, readers will have learned how to harness the power of the Internet to make their entrepreneurial dreams come true. Step by step, Crush It! is the ultimate driver’s manual for modern business. -- Music Biz & Banter organizer Allison will have recently read this book, will talk about five valuable takeaways, and will review it. Others are encouraged to read the book ahead of time (obtain your own copy), join in the discussion and review. Attendees are not obligated to read the “lit” in advance. At least 20 minutes of this meet-up will be chatting about the chosen book for the month. Book suggestions for future meetups can also be made. Grab lunch while we're there! All events will close with open networking.
- Featured Venue: Saint Kate - The Arts Hotel
We'll meet at 7pm, have some time to get drinks and get a tour of the new arts-themed hotel from Director of Programming John Price (which includes a gallery space, live music performance area, and much more!). Drinks will be available for purchase at the bar. Bring your business cards and/or gig schedules, for open networking following the meetup! https://www.marcushotels.com/portfolio/stay/saint-kate
- Breakfast, Biz & Banter: A Closer Look at Electronic Payments/Accounting
Following July's discussion, several of us have agreed to take a closer look at some of the options, as they relate to private instructors. We'll examine fees, scheduling services and additional features on various platforms. Electronic Payments: MyMusicStaff.com Fons.com MusicTeachersHelper.com Accounting: Quickbooks Freshbooks Wave We'll get together to meet, discuss what we know on the topic, then do some general open networking. Grab a coffee and/or breakfast on your own, while you're there!
- Ask an Expert: Social Media with Sara Risley
"The Only Marketing You Can Do in Bed, On the Toilet, or Naked in Your Living Room Eating a Pint of Purple Door Salted Caramel Ice Cream" Since I have no life, I have been a fan of social media almost since its inception. After joining Facebook and feeling loved (or liked) on a daily basis, it also seemed an obvious way to promote my teeny, tiny art business. As I got a bit more comfortable with promoting my own work (and making at least $3-$4 in sales-I said teeny, tiny didn’t I?), I began helping with social media for Literacy Services of Wisconsin where I volunteer. In 2016, I became a member of Milwaukee Repertory Theater’s Social Media Club, a volunteer marketing group that gets to see The Rep’s plays for free in exchange for promoting them on our own social media pages. Based on my stunningly brilliant posts for that volunteer gig, I was asked to join their marketing team to help write social media content. My role as the World’s Oldest Social Media Person lasted two years when they hired a youngster to work fulltime, and I was out on the streets again. I have 1823 Facebook friends,[masked] (it changes daily) followers on my Sara Risley Fine Art Facebook page, 1424 Instagram followers, 156 Twitter followers (yeah that wasn’t my thing), and 2 Tumblr followers (so my writing hasn’t worked out so well). How to find me: Facebook: Sara Risley Fine Art Instagram: Sara Risley Art Website: Sararisley.com Email: [masked] Phone[masked] -- Sara will share her knowledge on social media promotion, and how it can relate to the musician, at this event.