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NE IT Community Leaders - Improving YOUR NAME Brand

Realtime Wiki:

Happy New Year to all! Our first North East IT Pro Leader Summit was a huge success!!!! Based on the discussions we had at our first meeting, it was decided that the frequency and event time of the summits should change. Additionally there were some scheduling conflicts. I am happy to report that the schedule is now locked. Our next meeting will be held on Feb 10, 2011 from 3pm-5pm with a social hour available before and after the event. If you would like to see the results of the poll for our meeting time, please visit The recurring meetings have been cancelled and I will reschedule future meetings for every two to three months on or near our next meeting date.

In this meeting we will focus on "Improving YOUR NAME Brand". Improving our name brand is a very important part of becoming a community leader. It is also pretty important to fattening our wallets and decreasing stress. Today we will look at this very important aspect of growing our groups, growing our list of followers and growing our own personal and professional success. Bring your thoughts on this topic and share your successes (and failures) so we can all learn from them. To start the discussion off, we have a discussion board topic with some quick thoughts that I would like everyone to expand on to provide us more information and thought process prior to the meeting so we can get the most of our time together. Please visit to join in on the discussion.

Thanks to Microsoft for their support in providing food and beverage as well as some give aways.  Also thanks to O'Reilly for providing books to give away.

As before, it will take place at the Microsoft office in Waltham Ma.
.......................................................................................................................... Join Live: Microsoft Corporation
201 Jones Road - Waltham, MA 02451 - 6th Floor MPR-B (781)[masked]
.......................................................................................................................... Join online meeting:

Join by Phone -[masked]    Conference ID:[masked]
Please block off your calendar and RSVP to attend this event either in person in Waltham MA or online if you cannot attend in person. If you are not able to make it due to schedule conflicts please participate in the online discussion to have your opinions heard. Please pass this on to other community leaders. They may have gotten an invite from me, but they may not have. So, please send it, just in case :) Since my focus in the territory is primarily IT Pro and there are other people at Microsoft that work specifically with the developer community, I would like to make this non-developer focused. Anyone that focuses on a technology that bridge the IT Pro and developer space (SharePoint, SQL, etc) should absolutely attend. If developer community leaders wish to attend they are welcome. I do need to make sure we have enough capacity Live, on the phone and on the online meeting so I am asking all to RSVP by registering via the registration link. If you have other things that you think are important to discuss at this event, please let me know by sending an email to [masked] or start the discussion yourself in the toolbar of under discussions or under Ideas.

Mission: Give IT Pro Community Leaders a mechanism to network and brainstorm to improve our technical community and assist our community leaders.


  • Build Process and Strategy for promoting influencer published works. (Books, Articles, Blogs, Upcoming Meetings, Etc)
  • Brainstorm ideas on how “we (community leaders)” can work closer together or better
  • Build North East IT Pro Technical Community

Agenda - we WILL start promptly even though the event will be more informal than formal!!!

2:00pm - 3:00pm Setup and networking This is a Pre-Event Social Hour.

3:00 pm Formal Event Start - The formal event will start at 3:00pm sharp. Please be on time as we will not wait for anyone

{Estimated Duration} Description/Discussion Topic
{20 min} Introductions: Around the Virtual Room (Name, Company, MVP, UserGroup, most recent published item, What would you like to get out of this event? TwitterID?)

{15 min} Idea: Quarterly North East Community Leader "GAME NIGHT" (Face To Face Gathering) If proceed: Project Task force Leader and volunteers?

{10 min} BUG's answers to questions from last meeting?

{30 min}
Discussion: Improving YOUR NAME Brand Please start the discussion before this event by voicing your opinion at

{20 min} (5 min or less each topic)
Quick Hits
1) TBD - Bring your issues; we will bring you solutions :)

{25 min} Presentation:  "Value of Getting Published" by Russell Jones of O'Reilly (

{60 mins} Post Event Social Hour - After the technical presentation, we would like to encourage people to stay with us for a social hour and open discussion. Get to know other community technology leaders. Volunteer to speak, Make suggestions for sponsors, continue discussions from the formal event, etc. If you prefer, we can move it to Uno's down the street and have a meal or appetizers???

Join or login to comment.

  • Tim M.

    Hah! I priced my book against them. The pricing looks quite high on hard-cover, but soft-cover pricing looks more reasonable, but still higher when you want a custom cover.

    February 15, 2011

  • Scott H.

    Related to our discussion of self-publishing, I received this in the mail from Fedex today; looks they were listening to our branding discussion ("Unleash Your Brand's Potential) without our knowing it!

    February 15, 2011

  • Bill W.

    Good discussion on a useful topic.

    February 11, 2011

  • Chris B.

    I was a contributing author for "Essential SharePoint 2010". I also maintain a blog on TechNet:

    February 11, 2011

  • Scott H.

    I published a text book for Prentice-Hall in 1989: "Data Communications: A Beginner's Guide to Concepts and Technology". Last time I checked there were still new and used copies available at Amazon -- for a whopping total of 70 cents!! Shows you the value of technology books over time...

    The soon-to-be finished book for Microsoft Press is "Visio 2010 Step By Step.

    February 11, 2011

  • Grant F.

    I don't mind saying, I'm impressed that you self-published. I'm not sure I've got the guts.

    I've written two whole books myself:
    "SQL Server Execution Plans" Simple-Talk
    "SQL Server Query Performance Tuning Distilled" Apress

    I've also published chapters in two books:
    "Beginning SQL Server 2008 Administration" Apress
    "Red Gate's Guide to Team Based Development" Simple-Talk

    I was also the tech editor for a book:
    "Inside the Query Optimizer" by Benjamin Nevarez, Simple-Talk

    February 11, 2011

  • SB C.

    Always something new to learn and share in these meetings. Thanks for putting it together.

    February 11, 2011

  • Dan S.

    Great topics and great participation. I love the concept of using the significant community leader brainpower to help technology leaders and strengthen the technology community.
    Can't wait to practice what I learned.

    February 11, 2011

  • Tim M.

    Russell asked us to add info on books we have published. I have 2 self-published books that I sell through Lulu, one paper and one ebook. "The Client Book, About Microsoft App-V" ISBN[masked] and "App-V OSD Reference Book"[masked]-8. Self-pub is a completely different process! I'm not so sure that paper is going to go away so fast. Bookstores yes, but I am finding print on demand like I'm doing now to be perfect for the technical market crowd that want that shelfware.

    February 11, 2011

  • Tim M.

    An excellent Meet with great people.

    February 11, 2011

  • A former member
    A former member

    I attended the meeting by using Link for the fist time. I had few problems but worked them out. I thought that this was a fine discussion on improving your brand name.

    February 11, 2011

  • Grant F.

    Good topic, good information, well covered. It's great to learn so much from various people with different types and levels of expertise.

    February 11, 2011

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