Content is King: Insights on Pitching Yours to the Media

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We all know the journalism industry is in flux. The days of a daily publication, radio show or even most TV shows reaching a mass audience are over. Instead, we have an exploding number of new platforms creating content. Alex Gary, with Alex Gary Communications, will provide insights into this mystifying topic.

While it is easier than ever to get the word yourself about your business, there's still tremendous value in getting other outlets to cover you either in print or online. How do you get that coverage? Through research and relationships.

The following topics will be covered:
• How to write a news release
• Reach out to journalists
• Newsjack existing stories
• Get involved in local events