The difference between a good product and an amazing one boils down to one thing: Empathy. Developing an understanding of your users that is so deep that you can feel what they feel, enables you to design products and experiences that will truly resonate with your users.
Please join us on September 23rd with David Spira (http://thegeekwhisperer.com/about/), a Senior Experience Analyst for Phase2 Technology (http://www.phase2technology.com/).
David will speak about how you can use empathy in the product development process to be sure your message resonates with your users:
"Through illustrative and entertaining examples, I will take you on a tour of the highs that are achievable through empathic design, and some of the depths that designers sink to when they design without empathy. You'll learn how to activate the empathy that is already within you, and how you can use that power to improve all aspects of your product design, from requirements gathering to user research, and everything in between.
PS: Good news! I will not be featuring any clichéd examples. You will not hear me mention Apple or Jony Ive once during my presentation, because I have empathy for you."
Again, we would like to open the floor to anyone working on projects that would like to share with the crowd prior to the start of our panel. Please send us an email at [masked] with a brief description of your pitch. See you there!