Content: This live 60-minute webinar will introduce the audience to some of the common pricing challenges that startups face today. The presentation will focus on five rules for driving revenue:
1. Know the difference between customers and users
2. Customer acquisition is the only cost that matters
3. Keep the free out of freemium
4. Price and cost are unrelated
5. You don’t have a business model unless you get paid
Target Audience: Entrepreneurs, board members/investors and marketing professionals working for/with startups.
Desired Learning: Attendees will walk away with a greater understanding of how to overcome some of the common pricing challenges that startups face today.
Presenter: Patrick Lefler is the founder of The Spruance Group; a pricing advisory firm that helps growing companies grow faster and dramatically increase profits through smarter pricing strategies and execution. He is a former Marine Corps officer, a graduate of both the U.S. Naval Academy and The Wharton School of the University of Pennsylvania, and has held leadership positions at a number of different firms including Goldman Sachs, Citibank and Wall Street Systems. He is a member of InnovationNJ, a coalition of New Jersey’s leading businesses, trade associations and universities who share a commitment to fostering and encouraging innovation throughout the state. Patrick also serves as an advocate and mentor to returning veterans in conjunction with American Corporate Partners.
Patrick is also involved in an advisory role with a number of NYC-based startups and has taught a pricing class at General Assembly. His recently published ChangeThis manifesto: Five Rules for Pricing Excellence (http://changethis.com/manifesto/show/93.06.PricingRules) has become one of the most popular manifestos and has been downloaded over 7,000 times during the past year.