Online advertising eco-system - who makes money and how

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The online advertising eco-system has grown by leaps and bounds, on any metric (revenues, advertisers, placements and many more) since its inception in the 1990’s. The topic we will be exploring is what role do the 100 plus companies in this eco-system play within it. These companies include media buying platforms, ad & data optimization companies , ad exchanges, contextual, behavioral & social targeting companies and so much more. What is the objective of each of these companies? Who makes money and how? This session will spend three hours trying to simplify this online advertising matrix and follow the flow of money, data, and risk from the point where ad inventory is produced by online publishers to its use by online marketers and its ultimate consumption by mobile and online users.

8am to 9:30am First Session

Introduction - Jeffrey Silverman of the NY Angels Speakers: Scott Hoffman at Cliqology and Geoff Judge, Partner at iNovia Capital Topic: Provide an overview of the online advertising eco-system Slides to accompany the discussion with a Q&A session 9:45am to 11:00am Second Session

Moderator: Nick MacShane, Founder and Senior Managing Director at Progress Partners Panel: Brian Kaminsky, SVP / GM of Huffington Post Media Group Art Muldoon, CEO/Co-Founder of Accordant Media Albert Azout, CEO of Sociocast Moritz Loew, Sr. Director of Sales at MSNBC Interactive Scott Meyer, CEO of Evidon Jon Greenwood, General Manager of Media Innovation Group Topic: Roundtable discussion of the online advertising eco-system and what do each of our panel members see occurring in the future.