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Hi! Registration is open for the next NY Yield Meetup. Now that we're all back in the groove after the holidays, it's time to get back together to talk about the fun (and not so fun) challenges we're facing: inventory accuracy, pricing pressure, newfronts, commoditization pressure on display, getting the most out of video demand, and last but not least, mobile monetization.
Mobile usage is exploding so its a big part of everyone's 2014 strategy. We are pleased to have Nexage back as NYYM's sponsor. There will be an OPEN BAR and appetizers thanks to their support.
Lastly, NYYM has turned into a networking hub for the Yield community. If you have a position or are looking for your next one, this is a good group to connect with.
Looking forward to seeing everyone!
Nexage is the leading premium mobile advertising exchange and the most efficient, liquid, and vibrant market in mobile advertising today. The intelligent Nexage Exchange delivers the most advanced solutions in the market, including both private and public exchanges, data enrichment, rich media and video ad units, and a real-time targeting capability that enhances the value of our publishers' inventory.