We have an exciting meetup coming up. For this event, you'll get the chance to hear Patrick McCann present how CafeMedia does dynamic flooring of Google AdX based on the results of the header auction. As the Data Science VP at CafeMedia, Patrick will walk you through the methodology, details about the set-up, and as importantly the problems he has encountered.
Beyond the technicality, this meetup will unveil business challenges and motivation behind choosing dynamic floor pricing. It's a great opportunity to analyze the evolution of the thinking throughout the process.
So get your questions ready and come meet like-minded professionals around free beer and snacks.
See you soon!