The Psychology of User Research


Understanding the underlying psychology of why humans do what they do and say what they say is critical for effective insights discovery (and filtering out). Join us at Stash Financial to hear from researchers about how they are leveraging a deep understanding of human psychology and related fields for their user research.

### Agenda ###

6:30pm Meet & Greet
7:00pm Talks

1) How businesses can use Operant Conditioning to Strengthen Desirable Behaviors on their Platforms - Pritish Sai
2) Your memories are lying to you & what monkeys can teach you about stakeholders - Lana Cohen

8:00pm Networking