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In this talk, Gilad Bechar, Founder and CEO of MOBurst (http://www.moburst.com/) -- will share App Marketing Best Practices and his experience making apps into business success for dozens of start-ups and brands. After A/B testing hundreds of features across 200+ Apps, he knows what works best for most Apps.
7:00 - 7:30 - Reception & Snacks
7:30 - 8:30 - Program
8:30 - 9:00 - Networking
Gilad will show you where most users discover Apps to install, what "secret weapon" can skyrocket your App to the top of the download charts in a matter of days and how most of your efforts to create a great mobile experience can be enhanced.
Most companies spend endless time developing the best App they can. They invest money and effort in focus groups, A/B testing different experiences, changing versions, analyzing data etc. After these efforts, they choose one way to address their users, no matter who they are and what their mobile experience is in that specific moment, time and place instead of creating a personalized flow for each segment.
MOBurst is trusted by the following brands and startups:
Pfizer, Conduit, Microsoft Ventures, Fiverr, Pango, MailWise, PinkPark, Vodio, Vubooo, HeyStack, Poker Friends, Playtika, Nutrino, Heyku, and more.
ABOUT THE LECTURER
Gilad is a Mentor and Mobile Expert @ Microsoft Accelerator, as well as Academic Director for New-Media & Mobile Marketing courses @ Tel-Aviv University.
Gilad is helping companies upgrade their mobile App's retention, virality, daily downloads, and user acquisition in order to get a better valuation for the next stage.