You may love it or hate it but SEO - Search Engine Optimization - isn’t going away.
Yes, it changes, and panic ensues across the land every time Google updates how it evaluates websites. Yet the foundational basics remain. Knowing them helps any WordPress designer, developer, content creator, small business owner or entrepreneur improve site traffic.
Join us at Belmont University on Monday, Nov. 18, for a joint meetup with the SEO and Internet Marketing MeetUp, led by Ross Jones of 2 the Top Web Design & Promotion. Ross is a frequent speaker around Nashville, teaches at Belmont and is active in the WordPress community.
He’ll cover basic SEO and how simple steps can make a big difference. Among them: naming pages so Google sees something other than “about” on an About Us page and using only 1 main headline on each page so search engines understand the content of the page. Using multiple H1s to decorate a page is a really bad idea. So is leaving your default blog post setting to “uncategorized.”
This MeetUp will touch on the Yoast WordPress SEO plugin. The goal, however, is an overall understanding of basic SEO principles and how to leverage them in putting a site together.
We’ve had some great WordPress Nashville MeetUps this fall, so let’s keep the momentum going. Join us at Belmont for SEO Basics.