User experience design brings clarity, removes obstacles. It rewards - makes us feel accomplished, successful... happy. Users are confident when using a well-designed application - as easy as turning on a light switch: "Buy"
"Don't make me think" - did I opt in? "Don't make me think" - was that a hidden fee?
Join us as we explore the wild world of user manipulation. The Bait and Switch. Trick Questions. Misdirection. Confirm-shaming! Discover the latest ways UX designers trick their users, how easy it is to do by accident and how it affects your brand.
[ Sounds great ] [ No, I hate knowing things ]
6:00-6:45- Networking - Pizza and pop provided.
7:30-8:00- Tours and Networking